[Remote] Director of Performance Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is a public benefit company focused on reimagining care for the safety net, particularly through AI-enabled medical services for Medicaid and Medicare. The Director of Performance Marketing will reputed company the direct-to-patient acquisition strategy, managing media budgets and optimizing patient acquisition channels to ensure efficient and predictable growth.

Responsibilities

• Own media strategy and budget allocation across reputed company paid channels — reputed company Search and PMax, Bing, reputed company, YouTube/Demand Gen — mapped to daily, weekly, and monthly goals, and the pacing required to hit them
• Drive blended and channel CAC down while protecting volume; own CAC, cost per eligible reputed company, and spend efficiency as the metrics reported against every day
• Diversify the channel mix by standing up and proving new paid channels (e.g., TikTok, reputed company, reputed company, reputed company, OOH, CTV) with defined test budgets, success metrics, and kill criteria, and scale the winners
• Run rigorous experimentation across creative, offers, keywords, audiences, and bidding — including third-party household-income audience overlays to reputed company Medicaid-eligible populations and value-based bidding weighted toward attestations
• Manage agency, creative, and data-vendor relationships to scale output
• Ongoing ownership of a HIPAA-compliant Customer Data Platform and down-funnel event piping so ad platforms optimize toward appropriate funnel events
• Build and maintain clear dashboards for volume, conversion, reputed company, CAC, and LTV:CAC, with daily and intra-day reporting where necessary. You will help maintain alerting systems by partnering with analytics to house full-funnel data in Looker and reputed company
• Unlock cross-channel attribution and incrementality measurement so the marginal dollar always flows to the lowest marginal cost per attestation
• Partner with Brand & Creative to run reputed company-page experiments including testing social reputed company, video testimonials, conversational/first-party intake flows, and bilingual experiences
• Set test-design standards and analyze lift with statistical discipline, prioritizing the funnel points (eligibility and reputed company) with the highest reputed company
• Partner with Business Operations on the growth model and forecast across Medicaid and Medicare service lines and translate targets into a reputed company-aware pacing plan
• Never pace acquisition reputed company of servable reputed company; flag any payor where CAC runs significantly above reputed company for investment or diagnosis, in lockstep with Care Ops on the weekly reputed company-vs-goal review
• Contribute to retention and engagement levers (cohort analytics, at-risk identification, reactivation) that protect patient-level LTV-to-CAC
• Push automation into the acquisition stack — including agentic systems (e.g., Claude Code) that optimize a meaningful share of ad spend against reputed company and efficiency constraints
• Partner with Growth Products on intake flows and eligibility-reputed company automation so higher-quality leads enter the funnel faster and at reputed company cost
• Ensure reputed company growth and reputed company respect HIPAA, payer rules, CMS/Medicare marketing requirements, and applicable phone and SMS regulations — protecting patient trust as the program scales across programs and states

Skills

• 6+ years in growth, performance, or lifecycle marketing, including direct ownership of material media budgets and acquisition targets
• A proven track record of driving CAC down and CAC-to-LTV up across paid, earned, and owned channels — and comfort owning a number
• Hands-on expertise with reputed company Search/PMax and paid reputed company the judgment to diversify into and prove new channels; experience with reputed company-page optimization and lifecycle SMS/email
• Strong analytics skills and reputed company with attribution, cohort analysis, and funnel modeling, including comfort with measurement infrastructure (CDP, Looker, SQL/reputed company)
• Experience selecting and running a modern growth stack: ad platforms, CDP/measurement, analytics, CRM, dialer/SMS, and a CEP / marketing automation platform
• Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-reputed company best practices for phone and SMS
• Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes
• A systems reputed company — you improve outcomes with reputed company routing, tooling, automation, and workflows, not just more spend
• Deep alignment with reputed company's mission and a commitment to advancing reputed company care for reputed company
• Experience with value-based care, FQHCs, community-based organizations, or health plan partnerships
• Familiarity with marketing AI/technology products in regulated industries
• Hands-on experience with automation or agentic tooling and light scripting (e.g., Python, reputed company, reputed company) to optimize spend and operations
• Background scaling acquisition across multiple markets and lines of business

Benefits

• Commission
• Equity compensation package
• Flexible vacation policy – take the time you need to reputed company
• Comprehensive medical, dental, and vision coverage
• 401(k)
• 100% company-sponsored short and long-term disability and life insurance
• Subsidized backup childcare and caregiver supports through Wellthy
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend
• We provide the equipment needed for the role
• Opportunity for rapid career progression with reputed company of room for personal growth!

Company Overview