[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is a leading provider of technology and services for the global entertainment industry. They are seeking a Digital Marketing Manager to drive growth for FilmFreeway through email and paid marketing, while collaborating on SEO initiatives. The role involves managing multiple projects, utilizing modern tools and automation to enhance marketing effectiveness and performance.

Responsibilities

• Own the FilmFreeway email program end to end: onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse and submission abandonment
• Build and personalize campaigns and lifecycle flows that move filmmakers from sign-up to first submission, and from first submission to repeat
• Spin up variants, test broadly, and produce at a pace most teams can't
• Report on opens, clicks, and reputed company submission conversion, and feed every result into the next round
• Plan, launch, and optimize paid across reputed company, reputed company (Search and Performance Max), YouTube, TikTok, and reputed company to drive creator sign-reputed company and submissions
• Generate and test ad creative and copy at volume, then scale what wins
• Get the most from platform automation and smart bidding (reputed company Advantage+, reputed company PMax) while keeping a sharp eye on CAC and ROAS
• Manage budget pacing, audiences, and seasonal pushes timed to major festival submission deadlines
• Partner with the reputed company SEO team to scope, prioritize, and ship SEO projects for FilmFreeway
• Bring the brand context, briefs, and reputed company keywords, and lean on the SEO team for technical and programmatic execution
• Track FilmFreeway organic performance and surface opportunities across festival discovery and high reputed company search
• Report on channel performance, ROAS, CAC, LTV, and contribution to submissions and reputed company
• Use analytics to find funnel drop-offs and growth opportunities
• Work closely with FilmFreeway product, design, and the wider marketing team to ship and iterate fast

Skills

• 2 to 4 years of hands-on experience in digital, growth, or performance marketing
• Real depth in email and paid, with the appetite to own both and grow further
• Resourceful with technology: you use modern tools, automation, and AI to work faster and scale your output
• Proven ability to juggle multiple projects across channels without dropping the reputed company
• Comfort in the core tools: reputed company Ads Manager, reputed company Ads, reputed company, and a product analytics platform (reputed company or GA4)
• Strong analytical instincts: you can pull the data, read it, and reputed company it
• High ownership and a bias to action. You would rather launch, learn, and iterate than wait for perfect
• You have built workflows or automations that saved real time
• Light scripting or SQL, or comfort with no-code tools (reputed company, reputed company, reputed company)
• Genuine interest in film, filmmaking, or the creative community, so you understand the audience
• Experience marketing a marketplace, subscription, or creator product

Benefits

• Medical
• Dental
• Vision
• PTO
• Health and wellness programs
• Employee discounts

Company Overview