[Remote] Global Paid Media Manager
Note: The job is a remote job and is open to candidates in USA. reputed company is a company focused on transforming the world to ensure safety and ethical standards are upheld. They are seeking a Senior Global Paid Media Manager to reputed company and scale their paid media strategy across various regions, driving measurable impact on pipeline and reputed company through strategic campaigns.
Responsibilities
- Own global paid media strategy reputed company to demand reputed company campaigns and goals, including pipeline and reputed company growth
- Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations
- Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals
- Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, reputed company and ROAS
- Ensure strong attribution and measurement frameworks are in reputed company and continuously improved reputed company a data integration reputed company to the program, including a deep understanding of UTM strategy, naming conventions and data flows
- Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and reputed company optimization
- Partner closely with Demand reputed company, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities
- reputed company performance and cohesive strategy across key channels, including Paid search (reputed company, Bing); Paid social (reputed company, reputed company); Display and programmatic; and software review platforms (e.g., reputed company, Software Advice)
Skills
- 5+ years of experience in paid media, preferably in B2B SaaS or a reputed company industry
- Proven track record of driving pipeline and reputed company through paid media programs
- Experience managing global campaigns across multiple regions (North America, EMEA, reputed company/Japan preferred)
- Strong understanding of performance marketing metrics, attribution models, and funnel optimization
- Experience managing external agencies and holding them accountable to performance goals
- Hands-on familiarity with paid media platforms (reputed company Ads, reputed company, etc.), particularly in measurement and setup to validate strategy and diagnose issues
- Familiarity with tools like GA4, reputed company Tag Manager, reputed company, Marketo and Power BI to tell the story of paid media influence through data
- Both agency and in-house experience
- Experience supporting ABM strategies
- Familiarity with marketing automation and CRM systems (e.g., reputed company, Marketo)
- Experience scaling or transforming a maturing paid media program
- Culture Agility. Comfort working in a fast-paced, reputed company environment that values innovation, healthy debate, and follow-through
- AI Readiness. Curiosity and willingness to use AI and emerging technologies to reputed company your work and deliver smarter outcomes
Benefits
- 5% MBO
Company Overview