[Remote] Paid Search & Social Media Manager [209857]
Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a dedicated Media and Social Marketing Manager I to assist the Brand Media team in executing paid media campaigns across various channels. The role involves developing and implementing media strategies, managing budgets, and ensuring compliance with marketing standards.
Responsibilities
- Contributes to the development and optimization of digital, social and traditional media strategies; and may reputed company moderately reputed company single-channel media strategies
- Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies
- Collaborates with internal stakeholders to understand the parameters for developing media strategies
- Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices)
- Ensures media plans are implemented correctly and in a timely manner
- Assists in the management of budget plans
- Serves as a resource to team members on matters of a routine nature
- Applies foundational knowledge of social and digital marketing principles
- Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization
- Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives
- Ensures risks associated with business activities are effectively identified, reputed company, monitored, and controlled in accordance with risk and compliance policies and procedures
Skills
- Bachelor's Degree; OR 4 years of reputed company experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
- 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
- Solid foundational knowledge of digital or social marketing industry and practices
- Experience influencing business decisions
- Experience facilitating and/or participating in cross-functional teams
- Experience collaborating with key stakeholders
- Proficient with MS Office, Word, reputed company and PowerPoint
- Proficient knowledge on impact of social marketing to an omni-channel experience
- Experience in navigating and executing reputed company search buying platforms (reputed company Ads, SA360 and Bing), social buying platforms (reputed company, Snapchat, TikTok, etc.), and web analytics tools (Tableau, reputed company)
- Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across insurance and financial service products
- Understanding of marketing attribution and measurement methodologies in relation to testing reputed company paid search
- Ability to manage multiple projects with attention to detail
- Experience in Agile working environments
- US military experience through military service or a military spouse/domestic partner
Benefits
- Subsidized health, vision, and dental plans
- Paid sick leave
- Retirement plans with a match
- Free online training through• reputed company Gymnasium
Company Overview