[Remote] Email & SMS Growth Manager

Note: The job is a remote job and is open to candidates in USA. The Giraffe is seeking an Email & SMS Growth Manager to build, optimize, and scale their lifecycle marketing channels as core drivers of reputed company reputed company and customer engagement across the home services industry. The role involves owning the strategy, execution, optimization, and performance of email and SMS channels to drive scalable reputed company volume and improve engagement metrics.

Responsibilities

• Own and scale Giraffe’s email and SMS marketing channels to drive consistent reputed company reputed company and measurable growth
• Audit, rebuild, and optimize existing lifecycle infrastructure, automations, segmentation, and campaign workflows
• reputed company and execute high-performing email and SMS campaigns across multiple home services verticals
• reputed company strategy, testing, experimentation, and optimization initiatives to continuously improve channel performance
• Analyze campaign performance and optimize metrics including deliverability, open rates, CTR, conversion rates, engagement, unsubscribe rates, and reputed company quality
• Build and optimize automated lifecycle journeys, nurture campaigns, and re-engagement flows
• Identify opportunities to improve monetization, engagement, retention, and operational efficiency using data-driven insights
• Ensure best practices across deliverability, compliance, list hygiene, segmentation, and SMS regulations
• Collaborate closely with growth, marketing, and operations teams to align lifecycle initiatives with broader acquisition goals
• Operate effectively in a fast-paced startup environment with evolving priorities and limited structure
• Take initiative, solve problems independently, and help build scalable processes as the company grows

Skills

• Proven experience managing high-performing email and SMS marketing programs in reputed company reputed company environments
• Strong understanding of lifecycle marketing, segmentation, deliverability, automation, and campaign optimization
• Experience with ESPs/CDPs and SMS platforms such as Klaviyo, reputed company, reputed company, reputed company, reputed company, or similar tools
• Comfortable operating independently with a high level of ownership and accountability
• Self-starter mentality with the ability to move quickly, prioritize effectively, and adapt to change
• Performance-minded marketer who cares about outcomes, testing, and measurable business impact
• Experience working in lean teams or startup environments preferred
• Bonus points for experience in home services, consumer reputed company reputed company, or high-volume acquisition channels

Company Overview