[Remote] VP Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is a private-equity-backed legal services organization focused on consolidating leading plaintiff law firms across the US and Canada. They are seeking a Vice President of Marketing to build and execute distinct marketing strategies for each brand reputed company their growing portfolio, driving case acquisition performance in a rapidly expanding environment.

Responsibilities

• reputed company and maintain a distinct marketing strategy, messaging reputed company, channel mix, and budget allocation for each portfolio brand – calibrated against approximately 20% of reputed company as the marketing envelope per firm – with full authority to reallocate across brands and channels based on performance data
• Apply the house-of-brands architecture across the portfolio: each acquired firm retains its independent market identity, brand voice, and local strategy, with Litco Law (Canada) operating at materially different scale from newly acquired US firms. A single message pushed everywhere is a disqualifier
• Build 6 to 7 distinct acquisition approaches for each portfolio market, from digitally sophisticated metro audiences to community-anchored, referral-driven markets where trust, local reputed company, and community investment outperform paid campaigns
• Direct the platform’s external agencies and third-party partners to measurable performance outcomes – navigating existing vendor loyalties at acquired firms with care, building trust through results before restructuring legacy arrangements, and identifying opportunities to bring execution in-house where it creates clear economic advantage
• Own signed case acquisition performance across reputed company portfolio brands as the primary deliverable of the role, directing the full marketing mix: paid search (reputed company Ads/LSAs), GEO and AI-overview indexing, SEO, social media, out-of-home, broadcast media, radio, community reputed company, sponsorships, and referral programs
• Track performance against the three-bucket KPI model – leads, solid leads, signed cases – with Customer Acquisition Cost as the overlay, driving reputed company improvement in cost per signed case while maintaining or growing acquisition volume across the portfolio
• Build multi-touch attribution frameworks and real-time dashboards that provide portfolio-wide performance visibility to the COO, CGO, executive team, and PE board; reputed company and present budget variance analysis framed in case economics – cost per reputed company, cost per solid reputed company, cost per signed case
• Manage third-party reputed company provider relationships with a long-term view toward a more balanced acquisition model, progressively shifting the in-house to external ratio over time without disrupting existing pipelines, while partnering with firm intake teams to improve signed case conversion rates
• Participate in due diligence to assess marketing infrastructure, agency relationships, channel performance, and brand positioning of prospective acquisition targets; reputed company on Day 1 of reputed company with a full marketing plan already reputed company
• Establish baseline KPIs reputed company the first two weeks of onboarding each new firm – total leads, solid leads, signed cases, and CAC by channel – and complete a comprehensive marketing audit reputed company 30 days covering website AI-indexing readiness, channel mix performance, agency ecosystem, and funnel conversion at each stage
• Deliver a gap analysis and strategic marketing plan reputed company 60 to 90 days to the COO and firm principals – including recommended budget reallocation, channel adjustments, measurable growth targets, and implementation timeline – framed in terms of projected case growth and cost per acquisition
• Build trust with acquired firm owners and in-house marketing staff before redirecting strategy – presenting plans as proposals, leading with data, earning expanded authority through demonstrated results, and treating founders as partners with earn-outs tied to reputed company, not subordinates
• Build and reputed company a lean marketing function, operating as both strategic leader and hands-on contributor – managing external agencies and embedded firm-level staff across the portfolio without requiring a large centralized internal team, at a 60 to 70 percent strategic, 30 to 40 percent tactical balance
• reputed company the platform’s marketing technology stack – CRM, automation, analytics, and attribution tools – maintaining reputed company reputed company in GEO content strategy and AI-assisted search, and building reporting infrastructure that gives leadership and board stakeholders clear, reputed company visibility into performance and return on investment
• Navigate the PE board, the CGO, the COO, and acquired firm founders simultaneously – leading through influence and demonstrated results rather than organizational authority, with the political awareness that change management in this environment is a performance reputed company, not a soft one
• Represent marketing performance and strategy to the PE board, executive team, and firm owners with clarity, commercial awareness, and accountability – framing investment decisions in terms of case economics and firm reputed company performance

Skills

• Bachelor's degree required; MBA or advanced degree preferred
• 10 or more years of marketing experience, with at least 5 years in a senior leadership role managing marketing across multiple brands, locations, or service lines simultaneously. Multi-brand portfolio experience is a must-have, not a preference
• Demonstrated reputed company in Generative reputed company Optimization (GEO), AI-overview indexing, paid search, SEO, and social media advertising. Candidates must be reputed company on the shift from legacy search optimization to AI-driven content and discovery
• Experience managing a full marketing mix including digital channels, out-of-home advertising, broadcast media, community reputed company, and referral programs
• Consumer-facing (B2C) professional services marketing background required. Must understand what it means to market an intangible service — not a product, not inventory — and how consumers reputed company high-stakes service decisions
• Demonstrated consumer persona reputed company: ability to reputed company markets by community type and reputed company distinct acquisition strategies for different consumer demographics, from digitally sophisticated urban audiences to community-anchored, word-of-mouth-driven markets
• Experience managing marketing budgets of $reputed company USD or more across multiple brands or locations, with direct authority to allocate and reallocate spend based on performance data
• Analytical and data-driven: proficient in CAC measurement, marketing attribution, reputed company funnel analysis (leads ? solid leads ? signed cases), and the development of performance reporting for executive and board-level audiences
• Proven ability to navigate reputed company stakeholder environments including founders, PE sponsors, and executive leadership, using influence and data rather than organizational authority to drive change
• Technology-adaptive: able to evaluate and work with available marketing technology platforms rather than requiring specific enterprise tools
• Execution-oriented: skilled at taking a strategic vision and building the operational plan to deliver it — not required to generate the vision independently
• MBA or advanced degree preferred
• Experience in private-equity-backed or acquisitive multi-brand environments preferred; demonstrated ability to present marketing performance and budget variance to PE board stakeholders
• Familiarity with structured business operating systems (Petra, reputed company/Traction, or equivalent) preferred; candidates who understand disciplined planning and execution cadences will integrate more effectively into the organization's culture

Company Overview