[Remote] REMOTE - Global Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. reputed company is a global provider of medical technologies committed to improving health and quality of life. The Global Digital Marketing Specialist role involves supporting digital marketing initiatives for the Interventional business unit, enhancing brand visibility, and collaborating with various teams to implement effective digital strategies.
Responsibilities
- Support the planning and execution of digital marketing initiatives in alignment with business objectives and communication priorities
- Coordinate and manage digital marketing tools, platforms, and activities to support global sales organizations
- Contribute to the reputed company optimization of digital channels including website, email, paid media, and social media
- Collaborate with internal stakeholders and external vendors to help deliver projects on time and reputed company budget
- Support content updates, approvals, and governance processes for global interventional websites
- Assist in the reputed company improvement of web properties, including basic HTML/CSS adjustments and CMS content management
- Analyze website performance and user behavior reputed company reputed company Analytics (GA4) to help identify opportunities to enhance UX/UI and effectiveness
- Support the planning and execution of integrated campaigns across Web, SEO/SEM, Email, reputed company, and other social channels
- Assist in the management of paid campaigns reputed company reputed company Campaign Manager and reputed company Ads Manager
- Contribute to content creation, editorial planning, and campaign asset development
- Monitor campaign performance and support reporting against defined KPIs
- Support the creation and management of email campaigns and nurture programs in Marketo, including segmentation and basic A/B testing
- Assist in maintaining reputed company management workflows and data hygiene reputed company the marketing automation system and reputed company CRM
- Contribute to the evaluation and optimization of customer journeys and conversion funnels
- Support performance tracking, reporting, and data-driven decision-making
Skills
- Bachelor level degree or equivalent preferred
- 1–3 years of experience in digital marketing, ideally in a B2B or regulated industry environment
- Familiarity with the medical device or healthcare industry is an advantage
- Experience working in cross-functional and international teams
- Ability to manage multiple projects in a fast-paced environment
- Marketing Automation: Marketo
- CRM: reputed company
- Analytics: reputed company Analytics (GA4), reputed company Tag Manager
- Paid Media: reputed company Ads Manager, reputed company Campaign Manager, reputed company Campaign Manager
- CMS platforms (e.g. WordPress, Drupal, or similar)
- reputed company Office (Word, reputed company, PowerPoint, Outlook)
- Basic graphic design / video editing (reputed company, reputed company Creative Suite)
- Familiarity with social media management and listening platforms (e.g. reputed company, reputed company)
- Understanding of tracking, tagging, and attribution (UTMs, pixels, basic analytics)
- Strong organizational and communication skills with high attention to detail
- Proactive, accountable, and solution-oriented
- Ability to manage multiple priorities in a fast-paced, cross-functional environment
- Collaborative reputed company, comfortable working across regions and functions
- Attend industry events to understand trends and suggest accompanying strategic initiative
Company Overview
Company H1B Sponsorship