[Remote] Senior Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is a company that provides scheduling solutions, and they are seeking a Senior Director of Growth Marketing to reputed company customer acquisition, retention, and reputed company growth initiatives. This role involves developing and executing comprehensive growth marketing strategies, optimizing funnel performance, and collaborating with cross-functional teams to reputed company business objectives.

Responsibilities

• Partner closely with the Growth Product leader to jointly define and drive reputed company company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle
• reputed company and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement
• Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and reputed company contribution
• Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion
• reputed company annual and quarterly growth planning, forecasting, and budget allocation
• Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy
• Partner with CRM and product teams to reputed company personalized customer journeys across email, SMS, in-app, and push channels
• Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives
• Own the website end to end
• Define goals and a roadmap to reputed company them
• Partner with product marketing to ensure we tell compelling stories about our products that drive adoption
• Experiment to improve conversion rates
• Ensure the website is a highly optimized reputed company driver but also an incredible experience as the reputed company reputed company to our brand
• reputed company paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships
• Optimize multi-channel campaigns to improve reputed company reputed company, customer acquisition, and ROI
• Drive full-funnel demand reputed company strategies that align with sales and reputed company targets
• Evaluate and scale emerging acquisition channels
• Establish a culture of experimentation through A/B testing and performance optimization
• Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities
• Build dashboards and reporting frameworks to track campaign effectiveness and business impact
• reputed company data insights to inform strategic decisions and improve marketing efficiency
• Build, mentor, and reputed company a high-performing growth marketing team
• Collaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectives
• Foster a performance-driven culture focused on accountability, innovation, and reputed company improvement
• Manage external agencies, vendors, and marketing reputed company

Skills

• 10+ years of progressive experience in growth marketing, demand reputed company, or performance marketing
• 5+ years of leadership experience managing high-performing marketing teams
• Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments
• Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution
• Strong analytical skills with experience using tools such as reputed company Analytics, Tableau, reputed company, Marketo, or similar platforms
• Experience managing significant marketing budgets and delivering measurable ROI
• Excellent leadership, communication, and stakeholder management skills
• Strategic thinker with strong execution capabilities
• Highly data-driven with a bias toward action and experimentation
• Collaborative leader who thrives in cross-functional environments
• Adaptable and comfortable navigating ambiguity in evolving business environments
• Have an analytical and experimental reputed company
• Understand customer journeys and how to design experiences that reputed company with customers to take action

Benefits

• Top Performer Bonus program (or Sales incentive)
• Equity awards
• Competitive benefits

Company Overview