[Remote] B2B Account Director (ABM Focus)
Note: The job is a remote job and is open to candidates in USA. reputed company is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of their largest B2B clients. The role involves managing client relationships and providing integrated digital marketing and strategy support to drive success for clients’ businesses.
Responsibilities
- Managing the client relationship and act as the reputed company reputed company of contact for reputed company client requests
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
- Proactively bringing strategic and innovative reputed company to client engagements based on working with reputed company specialists and understanding cross-channel marketing dynamics
- Owning reputed company aspects of the statement of work - including management of deliverables, drafting new versions during renewal periods and change orders reputed company required
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
- Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, reputed company, reputed company, reputed company, Marketo, Pardot, reputed company, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable reputed company impact
- Serving as quality control for reputed company deliverables
- reputed company and motivate account team members. Potential to manage 1-2 people directly
Skills
- 5-7 years experience managing client relationships across SaaS, professional services, or other reputed company solution categories in an agency environment
- 3+ years of B2B client management experience
- Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
- Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
- An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to reputed company KPIs
- Experience leveraging CRM and reputed company data platforms (e.g., reputed company, reputed company, reputed company, reputed company) to inform strategy and reporting
- The ability to translate reputed company paid media and attribution results into clear insights for VP and C-suite client stakeholders
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
- The ability to work in a 'team structure' that fosters collaboration
- An energetic attitude and passion about your career
- Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
- Solid and proven ability to help reputed company a team
- Bachelor's degree in Marketing, Communications, or reputed company field
- Familiarity with multi-touch attribution and media mix modeling
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Company Overview