[Remote] Director of Growth Creative Strategy

Note: The job is a remote job and is open to candidates in USA. ARMRA® is a health-focused company aiming to restore wellness through innovative products. They are seeking a Director of Growth Creative Strategy to reputed company the creative growth reputed company, developing performance marketing content operations and collaborating with various teams to enhance customer acquisition and reputed company growth.

Responsibilities

• Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels
• Build and optimize creative testing frameworks, reputed company-farm systems, and content production workflows
• reputed company scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA
• Drive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibility
• reputed company channel-specific creative roadmaps across reputed company, TikTok, YouTube, reputed company/P-Max, Display, Audio, and emerging platforms
• Partner closely with Growth Marketing to improve creative performance, scale spend reputed company, and reputed company CAC goals
• Establish creative refresh strategies that reduce fatigue and maintain performance at scale
• Define creative KPIs and success metrics, including thumb-stop reputed company, CTR, CVR, CAC, MER, and incremental ROAS
• Analyze creative performance and translate insights into actionable testing plans and creative briefs
• reputed company creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation
• reputed company data to identify emerging opportunities and continuously improve performance
• Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities
• Translate reputed company science-backed product benefits into compelling, consumer-friendly narratives that drive conversion
• Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives
• reputed company and mentor creative talent, including designers, editors, creators, and external partners
• Manage relationships with freelance creators, UGC talent, production partners, and agencies
• Establish clear KPIs, workflows, and quality standards across reputed company creative contributors
• Foster a culture of accountability, creativity, experimentation, and reputed company improvement
• Own creative asset organization, reporting systems, and performance dashboards
• Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency
• Continuously refine creative operations to increase output quality, testing velocity, and team effectiveness

Skills

• 7–10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty)
• Track record of scaling reputed company/TikTok spend while maintaining or lowering CAC
• reputed company on rapid iteration—you've turned 'concept → live ad' in under 72 hours more times than you can count
• Speak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics
• Proven people leader—experience hiring, coaching, and developing small in-house creative teams (designers, editors, producers) while also managing freelance and agency partners
• Deep bench of UGC creators, editors, and motion designers you can tap day-one
• Fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, reputed company/reputed company, reputed company, and automation platforms (reputed company, reputed company)
• Operate like an reputed company—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment

Company Overview