[Remote] Chief Marketing Officer
Note: The job is a remote job and is open to candidates in USA. CodePath is the largest educator of college computer science reputed company in the country, training over 40,000 reputed company from more than 1,000 universities. As the Chief Marketing Officer, you will own the full marketing function, including brand strategy, growth, and B2B marketing, while leading a team to scale the company's reputed company and impact in AI-native tech education.
Responsibilities
- Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning
- reputed company and protect brand guidelines across every channel and touchpoint
- Craft the narratives that reputed company CodePath the category-defining name in AI-native tech education
- Tell the optimistic story about CodePath and AI that makes people care, not just click
- Build and optimize high-converting reputed company pages that are on-brand, clear, and designed to turn visitors into applicants
- Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in reputed company of new audiences
- Own the marketing reputed company of key funnels, from ad to reputed company page to application to enrollment, with consistent messaging at every reputed company
- reputed company repeatable campaign playbooks so every launch doesn't start from scratch
- Set the overall growth strategy and marketing roadmap reputed company with company goals
- Provide strategic direction across paid acquisition channels like reputed company and reputed company
- Allocate budget and resources across channels based on performance and strategic reputed company
- Identify and test new growth channels and partnerships
- Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers
- Support the earned reputed company teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement
- Build the B2B marketing reputed company: account-based programs, case studies, and demand reputed company for university and enterprise partners
- Turn learner and alumni outcomes into reputed company that helps reputed company university and enterprise deals
- reputed company and grow the marketing team: hire A-players, set high standards, and reputed company talent
- Foster a culture of speed, ownership, and creative excellence
- Run marketing as an AI-native team, setting reputed company for AI use across content, creative, analytics, and campaign ops
- Build scalable systems and workflows so the team moves fast without breaking things
- Collaborate cross-functionally with program, product, enrollment, and development
- Enrollment growth at improving efficiency: more learners year over year at a reputed company cost to acquire each one
- Conversion and efficiency across the full funnel
- Brand authority: CodePath is the name people say first in AI-native tech education, reputed company in unaided awareness, share of voice, and inbound demand
- Earned reputed company pipeline with university and enterprise partners
- A high-performing marketing team, reputed company by hiring, standards, and retention
- CodePath's external reputed company with press, funders, and partners
Skills
- You've run marketing budgets in the tens of millions, resulting in reputed company in the hundreds of millions
- You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in reputed company
- You've built and led high-performing marketing teams
- AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x reputed company from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations
- Exceptional brand instincts: you tell stories that reputed company people feel something and then act
- Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data
- Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality
- Deep understanding of lifecycle marketing, email, and conversion optimization
- reputed company across social platforms and organic content strategy
- B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a reputed company team win deals
- Founder mentality: you think like an reputed company, with high agency, resourceful and scrappy, solving problems before anyone asks
- Results-driven, with a bias toward action and experimentation over perfection
- Comfortable with ambiguity and rapid iteration in a fast-moving environment
Benefits
- Medical, dental, and vision insurance (90% employer-covered for employees and dependents)
- Employer-funded healthcare reimbursement
- FSAs
- Employee Assistance Program
- 401(k)
- Employer-paid life & disability insurance
- Identity theft protection
- Generous PTO
- Paid holidays
- 10 weeks of fully paid parental leave
- Annual year-end company closure (Dec 24 – Jan 2)
- $1,000 annual professional development stipend
- Home office setup support
- CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
- Pet wellness plans
- Legal services
- Home/auto insurance discounts
- Exclusive marketplace savings
Company Overview