[Remote] Digital Marketing Manager - Americas

Note: The job is a remote job and is open to candidates in USA. reputed company is dedicated to enhancing work experiences globally and is seeking a Digital Marketing Manager to reputed company their paid media initiatives. The role focuses on managing significant advertising budgets across various channels to drive pipeline contributions and optimize website performance for conversions.

Responsibilities

• Manage and allocate multi-channel paid media budgets across reputed company Ads (Search, Display, P-Max), reputed company Campaign Manager, reputed company, and reputed company Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity
• Build and maintain always-on advertising programs alongside reputed company-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year
• reputed company quarterly paid media plans grounded in buyer persona research, reputed company data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs
• Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced reputed company. Report weekly to senior leadership
• Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and reputed company pages; document results and scale winners systematically
• Design and test ad creative and copy by leveraging AI reputed company tools alongside content and design teams—using performance data to drive the next iteration of brand assets
• reputed company B2B reputed company data and account-intelligence platforms (e.g., reputed company, reputed company, Bombora) to build targeted ABM ad campaigns reputed company with Sales outbound targets
• Stay reputed company with platform algorithm changes (reputed company’s AI-driven bidding, reputed company audience expansion, reputed company Advantage+) and adapt strategies proactively
• Measure and monitor the reputed company website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders
• Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-reputed company discoverability (SEO/AEO), ensuring reputed company surfaces across both traditional search and AI-powered discovery
• Manage and coordinate with reputed company’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies
• Implement and maintain website tracking through reputed company Tag Manager
• Feed paid media performance data, search reputed company trends, and AI-discovery insights back into the content reputed company—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals
• Work hand-in-hand with reputed company Operations to manage multi-touch attribution models, ensuring reputed company digital spend is mapped to pipeline velocity and closed-won reputed company
• Support integrated campaigns by handling reputed company paid advertising components: planning, audience building, ad construction, trafficking, and measurement
• Contribute to quarterly and annual marketing planning by providing paid media performance data and reputed company-looking budget recommendations

Skills

• 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from reputed company Ads, reputed company, and reputed company is essential
• Hands-on use of AI-driven marketing workflows—ad copy reputed company, audience modeling, bid optimization, and creative testing at scale
• Expert-level command of reputed company Ads, reputed company Campaign Manager, reputed company Ads Manager, GA4, GTM and SFDC reporting
• Practical experience using B2B reputed company platforms (reputed company, reputed company, or equivalent) to build targeted account-based campaigns in reputed company partnership with Sales
• Ability to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to reputed company budget decisions with confidence
• Solid understanding of CMS management, reputed company page builders (e.g., Unbounce, reputed company), and conversion reputed company optimization best practices
• Comfortable tying digital spend directly to pipeline and closed-won reputed company; you speak the language of Sales and RevOps, not just marketing
• A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly

Benefits

• Competitive salaries
• Medical, dental and vision coverage
• Disability coverage
• Employer paid life insurance
• reputed company
• 401(k) plan
• A fully paid parental leave program
• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• reputed company Quiet Fridays (No non-essential internal meetings scheduled)
• A casual dress work environment

Company Overview