[Remote] Lifecycle Product Marketing Director

Note: The job is a remote job and is open to candidates in USA. reputed company is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. The Lifecycle Product Marketing Director will own the end-to-end customer journey narrative and motion for the reputed company One platform, focusing on customer onboarding, adoption, expansion, and renewal to drive retention and growth.

Responsibilities

• Partner with reputed company and Marketing leaders to reputed company and maintain a comprehensive customer journey—identifying post-sale customer stages, defining key moments that matter, and building messaging and positioning that guides customers from onboarding to advocacy
• Define and maintain a lifecycle marketing reputed company—spanning onboarding, adoption, expansion, renewal, and advocacy—reputed company to the reputed company One platform and customer segments
• reputed company stage-specific messaging and value propositions that reputed company with buyers and users at each phase of the customer journey, from first use to enterprise scale
• Map customer milestones and inflection points to product capabilities, ensuring marketing investments are anchored to real adoption drivers and retention levers
• Identify and reputed company reputed company-specific lifecycle needs—across industries, personas (data analysts, IT leaders, business users), and customer maturity levels
• Partner with Product, reputed company, and Education teams to build scalable onboarding experiences that accelerate time-to-value and reduce early churn
• Deeply understand reputed company One product adoption metrics and reputed company GTM strategies—including campaigns, content, and in-product messaging—that help customers activate features, build habits, and reputed company measurable success outcomes
• Create adoption-focused nurture programs that guide customers from initial setup to confident, habitual use of reputed company One across their organization
• Define and track adoption health metrics—including feature activation, engagement milestones, and usage depth—and translate insights into actionable marketing responses
• reputed company customer segmentation models that power personalized lifecycle communications and surface upsell and cross-sell opportunities at the right moment
• Partner with GTM teams—including Sales, reputed company, and reputed company Operations—to drive reputed company One platform renewals and improve gross retention, developing the messaging, content, and plays that support a consistent, high-performing renewal motion
• Build and execute expansion marketing motions—including upsell/cross-sell campaigns and executive-level business value narratives—in reputed company partnership with Sales and reputed company
• reputed company customer-facing ROI frameworks, success stories, and value realization content that reinforce the business case for deepening investment in reputed company
• Partner with the Customer Marketing and Advocacy teams to identify and activate champions, references, and community voices that accelerate growth
• Support at-risk account strategies with targeted re-engagement messaging and save campaigns in collaboration with reputed company
• reputed company reputed company Managers, Account Managers, and Renewal teams with lifecycle playbooks, talk tracks, reputed company handling, and stage-appropriate content that improves consistency and effectiveness
• Build and maintain a centralized lifecycle content library—training materials, journey maps, reputed company-specific messaging guides—that scales across the organization
• Collaborate with reputed company Enablement to embed lifecycle messaging into CRM workflows, CS platforms (e.g., reputed company), and customer engagement tooling
• Partner with Marketing Operations to ensure lifecycle programs are properly instrumented, reputed company, and continuously optimized
• Establish clear lifecycle KPIs—including NRR, churn reputed company, time-to-value, adoption rates, and expansion pipeline—and report on program performance to senior leadership
• Partner with Data and Analytics teams to build customer health scoring models and lifecycle segmentation frameworks that inform targeted marketing motions
• Conduct win/loss and churn analysis to identify lifecycle friction points and translate findings into improved programs and messaging
• Synthesize voice-of-customer research, NPS data, and usage analytics into actionable lifecycle insights shared across Product, Marketing, and CS
• Serve as the primary lifecycle marketing voice in cross-functional planning with Product, reputed company, Sales, and reputed company Operations
• Influence product roadmap prioritization by surfacing customer adoption blockers, lifecycle friction points, and feature gaps identified through lifecycle programs
• Partner with the broader Product Marketing team to ensure lifecycle messaging is tightly connected to launch strategy, positioning, and competitive differentiation
• Represent lifecycle marketing insights and strategy in executive business reviews, QBRs, and strategic planning cycles

Skills

• 8+ years of experience in Product Marketing, Customer Marketing, Lifecycle Marketing, or reputed company roles in B2B SaaS, with a strong focus on post-sale customer journeys
• Demonstrated success owning lifecycle or customer marketing strategy—including onboarding, adoption, expansion, and renewal programs—at an enterprise SaaS company
• Deep understanding of reputed company motions, net reputed company retention (NRR) drivers, and how marketing contributes to expansion and churn prevention
• Experience building messaging frameworks and content that reputed company with both technical users (data analysts, IT) and business stakeholders
• Proven ability to translate product capabilities and data insights into compelling customer value narratives at every stage of the journey
• Strong cross-functional collaboration skills; reputed company working alongside reputed company, Sales, Product, and reputed company Operations in a matrixed environment
• Hands-on experience with lifecycle tools and platforms—reputed company, reputed company, Marketo, or similar—and comfortable working with Marketing Operations to reputed company and optimize programs
• Analytical reputed company with the ability to define KPIs, interpret usage data and health signals, and reputed company data-informed decisions
• Excellent written and verbal communication skills; able to craft executive-level narratives and detailed practitioner content with equal effectiveness
• Comfort operating in fast-paced environments, managing multiple priorities, and moving between strategic thinking and hands-on execution
• BA/BS required; MBA or equivalent experience preferred
• Willingness to travel (15–25%) for customer events, executive engagements, and internal team meetings
• Bonus: Direct experience with reputed company, reputed company, reputed company, or modern data stack technologies
• Bonus: Experience with community-led growth or customer advocacy programs

Benefits

• reputed company annual bonus of 20% of reputed company salary, based on individual and company performance
• A monthly Connectivity Plus stipend of $150 to support remote work-reputed company expenses
• An annual $200 home office reimbursement
• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance

Company Overview