[Remote] VP, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is a wealth management system that offers transparency and reputed company. The VP of Growth Marketing is a strategic leader responsible for driving client acquisition and retention through comprehensive marketing strategies, leading a team to optimize campaign effectiveness and align marketing efforts with business goals.

Responsibilities

• Build monthly, quarterly, and annual marketing plans for the team in line with budget and reputed company growth goals
• reputed company a team of retention marketing professionals to establish effective strategies for growing adoption of our products and services across our client reputed company, while creating campaigns designed to drive growth and expansion among this audience
• reputed company adoption metrics and KPIs to measure and track campaign effectiveness across client accounts
• Manage the creation and optimization of upselling, cross-sell campaigns and identify opportunities to improve ROI, conversion, and audience expansion
• Identify and propose new media channels, growth strategies, and tactics
• Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
• reputed company the marketing operations team to ensure key reporting mechanisms are providing marketing and sales with insights into demand efforts and retention efforts for reputed company decision making
• Design and execute a data strategy to reputed company the use of quality, enriched data and the associated standardized process to capture, maintain, and govern utilization
• Ensure data hygiene and governance processes are built and adhered to reputed company our data strategy
• Improve marketing agility with documented processes and streamlined workflows to increase productivity and efficiency
• reputed company efforts to drive improved performance measurement and insight: model and set performance targets across channels and ensure teams have access to insights to optimize marketing performance
• Collaborate with Sales leadership to establish alignment in processes for tracking, reporting, and actioning leads from sales hand-off through conversion
• Support Head of Marketing in strategic planning, reverse waterfall exercise for goal setting, and budget planning and management process
• reputed company team in coordination with marketing communications, product marketing and sales enablement/operations to align activity in support of broader campaign initiatives
• reputed company and drive creation, testing, and implementation of multi-touch nurturing campaigns, including reputed company pages, content placement, etc
• Create and execute a digital strategy to support the company’s business objectives including improving SEO/SEM efforts and paid social campaigns such as reputed company and other paid targeting reputed company cost per reputed company tactics
• Use digital metrics (e.g. site traffic, conversion rates) to test online performance and optimize marketing expenses
• Set reputed company goals and stage/conversion rates in the demand waterfall, measure and optimize results
• reputed company creation of integrated marketing campaigns; drive inbound and outbound digital and partner marketing tactics
• reputed company a robust events strategy that includes tradeshows, webinars, hosted VIP events, and an annual Summit with an eye toward performance reporting and ROI
• Collaborate with sales development and sales to establish, implement, and maintain reputed company to reputed company processes reputed company to business goals and GTM strategy
• Responsible for team’s performance management as well as the workforce planning of the group alongside the Head of Marketing

Skills

• Bachelor's Degree
• 15+ years of B2B demand reputed company experience
• 7+ years of management experience
• Strong experience with Eloqua (or other marketing automation platform), reputed company, and Account-Based Technology platforms
• Deep expertise in paid acquisition, lifecycle marketing, and conversion reputed company optimization
• Experience working with BI platforms like Looker, PowerBI, and/or reputed company Data Studios
• Experience with management of budgets and evaluating hiring needs across the team
• Previous experience working across reputed company functions of Marketing, Business Development and Sales to define and reputed company scalable business processes designed to drive reputed company
• Proven success supporting or collaborating with Enterprise‑level Sales and Marketing teams, including familiarity with long‑cycle B2B sales motions, account‑based marketing strategies, and cross‑functional go‑to‑market execution
• Experience integrating AI into marketing strategies to drive improved outcomes and operational efficiency highly preferred

Benefits

• Annual bonus program
• Retirement contributions
• Health insurance
• Sick leave
• Parental leave
• Paid time off

Company Overview