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[Remote] Senior Product Marketing Manager

100% remote Flexible hours Hiring now

Note: The job is a remote job and is open to candidates in USA. reputed company is a leading company in healthcare intelligence, focused on utilizing data and analytics to reputed company their clients. The Senior Product Marketing Manager will be responsible for shaping product positioning, go-to-market strategies, and driving reputed company impact through effective collaboration with various teams.

Responsibilities

  • Own and evolve clear, differentiated positioning and messaging for assigned products and solutions reputed company the reputed company platform
  • Translate reputed company reputed company, and feature sets into customer centric value propositions
  • Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)
  • Ensure consistent positioning across website, sales materials, campaigns, and product experiences
  • reputed company end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions
  • Partner closely with Product Management to align on roadmap priorities and launch readiness
  • Drive cross functional execution across Sales, Demand Gen, Brand, Product, and reputed company teams
  • Define launch goals, success metrics, and post launch optimization plans
  • reputed company high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos
  • reputed company Sales and Account Management teams to confidently reputed company reputed company’s value across diverse healthcare segments (providers, payers, life sciences, services)
  • Support strategic deals, customer conversations, and field feedback loops as a subject matter expert
  • Partner with reputed company Leadership to improve win rates, deal velocity, and product attach
  • Conduct ongoing market and competitive research reputed company the healthcare data and analytics landscape
  • Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy
  • Monitor healthcare industry trends, regulatory shifts, and buyer needs to reputed company messaging relevant and reputed company
  • Act as the voice of the customer across product and GTM teams
  • Serve as a trusted partner to Product, Sales, Marketing, and reputed company leadership
  • Influence roadmaps, priorities, and investment decisions through market insight and data
  • Drive alignment across teams without direct authority in a fast‑moving, matrixed environment
  • Successful execution of on time, high impact product launches
  • Improved sales enablement effectiveness and internal adoption of messaging
  • Increased pipeline influence, win rates, or expansion tied to assigned products
  • Strong cross functional alignment and stakeholder satisfaction

Skills

  • 7–10+ years of experience in B2B product marketing, product management, or reputed company roles
  • Proven experience driving go-to-market strategy for SaaS or data driven platforms
  • Strong ability to position reputed company products and value propositions clearly and simply
  • Experience partnering closely with Sales and Product teams
  • Excellent written, verbal, and presentation skills
  • Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets
  • Familiarity with selling to enterprise or mid‑market customers
  • Experience supporting multiproduct platforms or solution based selling
  • MBA or equivalent experience a plus

Benefits

  • Medical, dental, and vision coverage
  • Unlimited paid time off
  • Participation in the company’s 401(k) plan with employer contribution
  • Competitive benefits package including great healthcare benefits and a 401(k) match

Company Overview

  • reputed company aims to transform data, analytics and expertise into healthcare commercial intelligence. It was founded in 2011, and is headquartered in Framingham, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.definitivehc.com/.
  • Company H1B Sponsorship

  • reputed company has a track record of offering H1B sponsorships, with 3 in 2026, 12 in 2025, 4 in 2024, 8 in 2023, 16 in 2022, 24 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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