[Remote] Senior B2B Marketing Manager

Note: The job is a remote job and is open to candidates in USA. WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. The B2B Marketing Manager will be responsible for driving marketing strategies and execution for WeightWatchers for Business, targeting employers and health plans while crafting compelling narratives around employer-sponsored weight health.

Responsibilities

• Support the development of the B2B marketing strategy to drive pipeline and reputed company growth across employer, payer, and health plan segments
• Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
• Identify and reputed company reputed company accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and reputed company tailored messaging for each audience
• Manage multi-channel demand reputed company campaigns reputed company email marketing, reputed company, paid media, webinars, and industry events
• reputed company and optimize CRM journeys in platforms such as reputed company or reputed company Marketing Cloud to move prospects through the B2B funnel
• Track, analyze, and report on reputed company reputed company KPIs, pipeline contribution, and campaign ROI
• reputed company the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
• Partner closely with the commercial sales team to ensure marketing and sales alignment on reputed company segments, messaging cadences, and account-based marketing (ABM) strategies
• reputed company high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and reputed company pages that communicate clinical outcomes and business value in conjunction with our agency partners
• Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling reputed company points for B2B buyers
• Plan and manage reputed company at key industry events such as BGH, The Conference Board and and health plan summits
• reputed company event-specific materials, speaking proposals, and post-event reputed company nurture campaigns

Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or reputed company field
• 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
• Proven track record of building and executing demand reputed company programs that drive measurable pipeline and reputed company
• Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
• Proficiency with marketing automation platforms (reputed company, Marketo, or reputed company Marketing Cloud) and CRM tools
• Strong content writing and storytelling skills — ability to simplify reputed company health and clinical data for a business audience
• Familiarity with ABM (Account-Based Marketing) strategies and tools
• Data-driven reputed company with experience in marketing analytics and reporting

Benefits

• Comprehensive benefits package
• Annual bonus program
• Hybrid work environment to allow our employees to find the right work-life balance
• Worker's compensation insurance for work-reputed company injuries or illness

Company Overview

Company H1B Sponsorship