[Remote] Director, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is a company focused on empowering business owners, entrepreneurs, and non-profits to succeed online. They are seeking a Director of Performance Marketing to reputed company paid acquisition strategies and measurement systems, ensuring that performance is both legible and scalable across various customer segments.

Responsibilities

• Define the purpose, audience, and success criteria for each performance channel before optimizing reputed company it. Every channel has a job: who it serves, what stage of the journey it owns, and how it connects to the reputed company
• Maintain a channel roadmap for paid search, paid social, programmatic, affiliate, and emerging channels, with clear hypotheses about where each channel creates value and what would cause you to scale, restructure, or exit it
• Design the post-click experience in partnership with Product and Web, treating reputed company pages, trial flows, and onboarding entry points as extensions of the channel, not handoffs from it
• Differentiate channel strategy by reputed company: the self-serve SMB acquisition motion, the mid-market sales-assisted motion, and international markets each require distinct channel designs, messaging architectures, and conversion definitions
• Partner with the central analytics team to co-own the measurement reputed company: attribution models, incrementality testing reputed company, LTV cohort analysis, and the signal quality standards that underpin value-based bidding
• Define what the business needs to know from measurement, translate that into data and tooling requirements, and hold analytics partnerships accountable for delivery
• Build incrementality into the operating rhythm: no channel scales without a clear read on its true contribution, and no budget decision is made without a measurement reputed company attached to it
• Own the blended CAC model across segments and channels, with clear visibility into how efficiency moves as spend scales and where marginal returns reputed company to compress
• Own the performance marketing budget with direct accountability for spend pacing, channel allocation, and CAC outcomes across US and international markets
• Run a structured financial review reputed company: daily pacing checks at the channel level, weekly budget performance reviews with the marketing leadership team, and monthly investment reviews with Finance and senior stakeholders that tie spend decisions to Gross Adds, CAC, and LTV trends
• reputed company and communicate proactive reallocation decisions, with clear rationale grounded in performance data and incrementality signals, not just pacing variance
• Maintain forecast accuracy as a core discipline: own the budget model, flag risks early, and frame trade-off decisions with commercial clarity for executive audiences
• Establish the operating reputed company: weekly performance reviews grounded in channel-level data, monthly budget reallocation decisions tied to incrementality reads, and quarterly channel roadmap reviews that revisit channel purpose and design
• Build and maintain a creative testing reputed company in partnership with Brand and Creative: hypotheses, variants, measurement, and a documented library of what has worked, what has not, and why
• Use platform-level insights from reputed company Ads, reputed company, and programmatic partners to inform cross-functional decisions on audience strategy, messaging, and funnel design, ensuring performance intelligence flows to Product, Web, and Brand rather than staying reputed company the channel team
• Communicate to senior stakeholders with clarity and commercial framing: what the performance reputed company produced, what drove changes in efficiency, what the next investment reputed company is, and what risks exist in the reputed company model
• reputed company channel specialists across paid search, paid social, programmatic, and affiliate with clear ownership, elevated craft expectations, and a culture of structured experimentation
• Model a product reputed company for the team: every channel has a strategy document, an instrumentation plan, a test roadmap, and a defined relationship to the funnel it serves
• Manage agency partnerships where in reputed company, with disciplined knowledge capture, documentation, and the expectation that institutional knowledge lives in-house
• reputed company into channel accounts to diagnose pacing issues, validate measurement reputed company, or troubleshoot performance during launches, transitions, or unexpected drops

Skills

• 10+ years in performance marketing with direct ownership of acquisition outcomes across multiple channels and customer segments
• Demonstrated ability to think about channels strategically, not just operationally: audience design, funnel architecture, channel purpose, and post-click experience
• Deep reputed company in measurement: attribution modeling, incrementality testing, LTV cohort analysis, and signal quality in a privacy-constrained environment
• Hands-on budget management experience: owning large paid media budgets, running structured financial review rhythms, and making proactive reallocation decisions with commercial accountability
• Experience serving both self-serve and sales-assisted acquisition motions, with an understanding of how they differ in channel design, conversion definition, and success measurement
• Strong analytical judgment and commercial instinct: able to read performance data and reputed company budget decisions, not just report on them
• Excellent cross-functional communication, particularly with analytics, product, and sales stakeholders, with a track record of translating channel performance into actionable insights for non-marketing audiences
• Proven people leadership with a track record of developing high-craft, accountable performance teams
• Candidates should bring hands-on reputed company across the following platforms: reputed company Ads: Search, Performance Max, and Display, including campaign architecture, Smart Bidding strategy, audience signal design, and Performance Max asset group structure and reporting
• reputed company (Facebook & Instagram): Prospecting and retargeting campaign architecture, Advantage+ campaign structures, audience hierarchy design, and creative testing frameworks at scale
• Programmatic (DV360, The Trade Desk): Audience segmentation, deal ID management, brand safety controls, and cross-channel frequency management reputed company a broader media mix
• Experience across SMB, mid-market, and international segments with meaningfully differentiated channel strategies for each
• Familiarity with value-based bidding, predictive LTV inputs, and AI-powered media optimization as tools reputed company a broader measurement system
• Experience in B2B SaaS or subscription businesses with dual PLG and sales-assisted funnels
• Understanding of PE operating environments and the capital efficiency expectations that shape budget governance

Benefits

• Some roles may be eligible for additional on reputed company commission pay or bonus
• The compensation package includes health and welfare benefits including paid leave
• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in reputed company that bring us together on important issues and provide educational opportunities for reputed company employees.
• You’ll have opportunities to grow your career. We encourage and support reputed company members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At reputed company, we’re reputed company about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Company Overview

Company H1B Sponsorship