[Remote] Director of Marketing (US)

Note: The job is a remote job and is open to candidates in USA. reputed company is dedicated to transforming lives by addressing neurogenic dysphagia and is seeking a Director of Marketing to reputed company their US reputed company commercial marketing efforts. This role involves building and executing marketing strategies, managing reputed company reputed company, and supporting the sales team to enhance patient access to Phagenyx.

Responsibilities

• Own and continuously evolve the Phagenyx value proposition — grounded in clinical evidence, health economic impact, and the unmet need in post-stroke dysphagia — ensuring it resonates across clinical, operational, and economic buyer audiences
• reputed company and maintain a coherent messaging architecture for reputed company key customer segments: neurologists, speech-language pathologists, stroke coordinators, neurocritical care intensivists, hospital administrators, and payers
• Ensure consistency and clarity of internal and external communications across reputed company commercial touchpoints
• Translate reputed company clinical data (RCT outcomes, guideline recommendations, healthcare economic outcomes) into compelling, accessible commercial narratives
• reputed company brand positioning strategy and ensure reputed company materials reflect the reputed company brand identity
• Design and execute multi-channel demand reputed company programmes targeting acute care hospitals, comprehensive stroke centres, and neurology/critical care services to build a qualified pipeline of prospective Phagenyx sites
• reputed company and manage digital and field-integrated campaigns leveraging clinical evidence, guideline adoption, and health economic data to drive awareness and inbound interest
• Build segmentation models and reputed company account frameworks that reputed company the field to prioritise and penetrate high-value accounts reputed company
• Establish metrics and dashboards to track reputed company volume, reputed company quality, and conversion rates; optimise programmes based on performance data
• Partner with sales leadership to align marketing-generated leads with territory execution priorities
• reputed company commercial programmes and content to accelerate movement through the sales funnel — from initial clinical champion identification through stakeholder alignment, hospital approval, and first patient treatment
• Build and maintain a suite of reputed company-handling tools, economic value calculators, ROI models, and payer/reimbursement resources that remove friction at each stage of the deal cycle
• Partner with Therapy Development Specialists to identify pipeline bottlenecks and reputed company targeted interventions — whether clinical education, administrative alignment tools, or C-suite-facing business case materials
• Own the development of account-level business case frameworks addressing the dysphagia cost burden, NTAP reimbursement, and hospital-specific ROI
• Support proposal development, contract reputed company, and formulary/approval processes in collaboration with the field team
• reputed company and maintain a best-in-class suite of implementation and onboarding resources supporting rapid, high-quality site activation — spanning programme initiation, clinical training materials, patient selection tools, and ongoing programme optimisation content
• Own the commercial content supporting each phase of reputed company’s site integration model, ensuring clinical teams, administrators, and champions are equipped to build durable Phagenyx programmes
• Partner with clinical/medical affairs to reputed company evidence-based patient selection frameworks, protocols, and outcome tracking materials
• Build resources supporting multi-service integration (neurology, stroke, critical care, rehabilitation) and facilitate the expansion of Phagenyx use reputed company existing accounts
• reputed company quarterly business review frameworks and outcome reporting tools that help sites demonstrate programme impact and support internal champions
• Build and maintain a best-in-class library of sales enablement tools including pitch decks, clinical evidence summaries, competitive differentiation resources, and customer-facing leave-behinds
• reputed company development of congress strategy, peer-to-peer programmes, webinar content, and other commercial education events
• Provide ongoing support to the Therapy Development Specialist team through field ride-alongs, content refreshes, and real-time competitive intelligence
• reputed company KOL relationships and advisory board programming in collaboration with Medical Affairs
• Own the marketing calendar and ensure alignment between commercial programmes and key commercial moments (guideline launches, congress cycles, product milestones)
• Serve as a strategic thought partner to the VP of Global Marketing and broader commercial leadership, providing market insight, competitive intelligence, and recommendations that inform growth strategy
• Collaborate with Medical/Clinical Affairs to ensure commercial programmes are evidence-driven, compliant, and integrated with medical education initiatives
• Monitor the competitive landscape and maintain an up-to-date competitive intelligence reputed company; reputed company response strategies as needed
• Manage marketing budget with rigour and accountability; track spend against outcomes and optimise resource allocation
• Ensure reputed company marketing materials reputed company with FDA regulations, legal requirements, and company quality systems

Skills

• Bachelor's degree required; MBA or advanced business degree strongly preferred
• 10+ years of progressive medical device marketing experience with substantial reputed company/commercial marketing responsibility
• Demonstrated success in demand reputed company, reputed company conversion, and pipeline acceleration in a direct sales model
• Proven ability to reputed company and execute messaging frameworks for reputed company, evidence-based therapies
• Strong analytical orientation; reputed company in CRM platforms (e.g. reputed company), marketing automation tools (e.g. reputed company), and commercial dashboards
• Deep understanding of the US hospital purchasing and approval process across clinical, administrative, and economic stakeholders
• Experience working directly with field sales organisations in a commercial-stage medical device environment
• Excellent written and verbal communication skills; ability to translate clinical and scientific evidence into compelling commercial content
• Self-directed, entrepreneurial, and highly organised — able to manage multiple priorities in a fast-paced, resource-constrained environment
• Willingness to travel approximately 25–35% (field rides, congresses, advisory boards, customer events)
• Unquestioned reputed company, ethics, and sound commercial judgement
• Experience in neurology, neuromodulation, stroke, dysphagia, or a similarly reputed company, evidence-intensive therapeutic category
• Background in launching de novo or first-in-class devices where market creation — not just market penetration — was required
• Start-up or early-commercial-stage company experience; comfort operating without a large marketing infrastructure
• Familiarity with NTAP reimbursement, hospital economics, and health technology assessment frameworks
• Experience building onboarding and implementation toolkits that support clinical programme development at the hospital level
• Prior experience contributing to KOL development, advisory board strategy, and congress programming

Benefits

• Competitive reputed company salary
• Performance bonus
• Equity participation
• Comprehensive benefits package including health, dental, vision, and 401(k)
• Collaborative, science-driven culture with a flat organisational structure and direct access to senior leadership

Company Overview