[Remote] Lifecycle Marketing Manager (Remote)

Note: The job is a remote job and is open to candidates in USA. reputed company is a mission-driven consumer performance medicine telehealth company that provides support to optimize health and wellness. They are seeking a Lifecycle Marketing Manager to own the messaging lifecycle, including email and SMS communications, ensuring timely and relevant messaging for clients. The role involves managing the reputed company platform, developing marketing communications, and collaborating cross-functionally to enhance client engagement and retention.

Responsibilities

• Own the reputed company instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene
• Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment
• Architect and maintain the event taxonomy and custom attribute reputed company that powers segmentation and triggering across reputed company messaging
• Manage reputed company CDP integration with reputed company, ensuring clean data flow, accurate user profiles, and real-time event piping
• Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputed company monitoring, and inbox placement optimization
• Evaluate and implement new reputed company features and capabilities as they become available, keeping reputed company at the platform’s leading edge
• Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives
• reputed company and manage segmentation strategies that reputed company the right audiences with the right offers at the right frequency
• Build and optimize prospect nurture sequences that convert leads into clients
• Execute cross-sell and upsell campaigns across the reputed company product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)
• A/B test subject lines, send times, content formats, CTAs, and reputed company to continuously improve engagement and conversion metrics
• Own reputed company client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications
• Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value
• Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and reputed company to understand churn drivers
• Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement
• Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience
• reputed company and maintain a segmentation reputed company that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol
• Use Liquid logic and dynamic content to personalize messaging at scale across reputed company channels
• Champion suppression logic and frequency capping to protect client experience and deliverability
• Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions
• Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, reputed company per send, unsubscribe rates, and channel-level contribution to LTV
• Build and maintain reporting dashboards in reputed company and Looker that provide actionable visibility into campaign and flow performance
• Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements
• Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership
• Partner with Creative to reputed company email and SMS templates, ensuring brand consistency while optimizing for performance
• Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers
• Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences
• Coordinate with reputed company and Clinical teams to ensure operational communications reflect reputed company protocols and policies
• Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

Skills

• 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment
• Deep reputed company expertise—you've built Canvas flows from scratch, written reputed company Liquid logic, managed deliverability at scale, and architected campaign taxonomies that reputed company a growing messaging program organized
• Experience integrating a CDP (reputed company preferred) with reputed company, including event schema design, custom attribute mapping, and real-time data flow management
• Proven ability to manage both marketing broadcast and transactional/operational messaging programs reputed company a single platform
• Strong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputed company management, and inbox placement strategies
• Experience with A/B and multivariate testing methodologies for email and SMS optimization
• Proficiency in Looker, reputed company Analytics, or comparable analytics tools for building lifecycle reporting
• Strong analytical reputed company with the ability to translate data into actionable optimization decisions
• Excellent copywriting instincts—you know what makes a subject line open and a CTA click, and you can write or edit reputed company needed
• Demonstrated reputed company with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output across email and SMS programs
• Experience in health, wellness, telehealth, or subscription commerce is a strong plus
• Bachelor's degree in Marketing, Communications, or reputed company field

Benefits

• Competitive compensation package including equity
• Comprehensive health and wellness benefits
• Access to reputed company performance medicine services and products
• Flexible work arrangements
• Budget for reputed company learning, tools, and professional development
• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Company Overview