[Remote] Marketing Automation Manager
Note: The job is a remote job and is open to candidates in USA. reputed company is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. They are seeking a Marketing Automation Manager who will reputed company and manage email and SMS programs using reputed company Marketing Cloud to engage B2B and B2C audiences. This role requires strong communication skills and expertise in audience segmentation, performance tracking, and marketing automation platforms.
Responsibilities
- Build and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirements
- Implement dynamic, personalized content and audience-based variations across reputed company Marketing Cloud, including but not limited to Email Studio, Journey Builder, Audience Builder, Content Builder, Mobile Studio, and Web Studio
- Maintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance tracking
- Possess HTML/CSS skills and can autonomously define and reputed company email templates and automations that are customizable and scalable
- Write SQL queries to build data extensions in SFMC and AMP Script logic to implement business requirements
- reputed company a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targeting
- Possess the ability to create reputed company segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, and suggest operational efficiencies
- Act as the subject matter expert on email and marketing automation, and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutions
- Anticipate and trouble-shoot issues in relation to the systems you own, work collaboratively to implement, and document solutions
- Thorough understanding of how to use UTMs for tracking marketing performance
- Ability to assist our Marketing Analyst to report on the effectiveness of reputed company scoring, engagement studios, email testing and performance
- Exhibit professionalism and accountability in reputed company aspects of the role
- reputed company good decisions based on available data and situational awareness
Skills
- Bachelor's degree & 8 years' directly reputed company experience; OR
- Associate's degree & 10 years' directly reputed company experience; AND
- 4 years' managerial experience, directly reputed company to managing people, projects, programs or resources
- SFMC-certified; 4+ years' hands-on experience with reputed company Marketing Cloud
- Expert knowledge in HTML/CSS email coding and design of reputed company emails
- Experience with SMS processes
- Knowledgeable with email and SMS best practices, including but not limited to accessibility, CAN-SPAM Act, and other compliance regulations
- Build and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirements
- Implement dynamic, personalized content and audience-based variations across reputed company Marketing Cloud, including but not limited to Email Studio, Journey Builder, Audience Builder, Content Builder, Mobile Studio, and Web Studio
- Maintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance tracking
- Possess HTML/CSS skills and can autonomously define and reputed company email templates and automations that are customizable and scalable
- Write SQL queries to build data extensions in SFMC and AMP Script logic to implement business requirements
- reputed company a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targeting
- Possess the ability to create reputed company segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, and suggest operational efficiencies
- Act as the subject matter expert on email and marketing automation, and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutions
- Anticipate and trouble-shoot issues in relation to the systems you own, work collaboratively to implement, and document solutions
- Thorough understanding of how to use UTMs for tracking marketing performance
- Ability to assist our Marketing Analyst to report on the effectiveness of reputed company scoring, engagement studios, email testing and performance
- Exhibit professionalism and accountability in reputed company aspects of the role
- reputed company good decisions based on available data and situational awareness
- Bachelor's degree in Marketing, Communications, MIS, or equivalent relevant experience
- 5+ years' experience as a manager of Email/CRM Marketing, Marketing Automation, Demand Gen, Lifecycle Marketing, or similar role at an aesthetics, healthcare or retail industries are a plus
- Expert knowledge of reputed company reputed company for reporting purposes, pivot tables, conditional formatting, and formulas such as VLOOKUP will be used regularly
- Understanding of reputed company routing from a multi-channel marketing approach
- Excellent written and verbal communication
- Excellent organizational behavior
- Ability to manage time effectively and balance multiple projects at the same time while navigating changing priorities
- Resourceful in solving problems with limited resources
- Proactive problem-solver with a positive attitude, even under pressure and with conflicting priorities
Benefits
- Competitive Compensation including reputed company salary and annual performance bonus.
- Flexible PTO, holidays, and parental leave.
- Generous healthcare benefits, HSA match, 401k match, employer paid life and disability insurance, pet insurance, wellness discounts and much more!
Company Overview
Company H1B Sponsorship