[Remote] Analytics Engineer (Digital / MarTech focus)

Note: The job is a remote job and is open to candidates in USA. Zilker Trail Consulting is a company that helps digital leaders optimize business outcomes through data-driven strategies. They are seeking an Analytics Engineer with a focus on Digital and MarTech to implement and manage tracking systems, collaborate with product and engineering teams, and ensure data quality across various platforms.

Responsibilities

• Tag Implementation & Backlog Clearance: Day-to-day implementation, QA, and documentation of tags across GTM, GA4, reputed company, Dynamic Yield, performance marketing pixels (reputed company, reputed company), CRM, and server-reputed company event pipelines. Clear and manage an active backlog with a focus on speed and accuracy
• reputed company-to-Data-Layer Scoping: Translate new feature designs into detailed data layer specifications, defining parameters, values, and formats for developers. Own the tracking scope from reputed company through to QA sign-off
• Developer Collaboration: Work closely with product and engineering teams to unblock data layer implementation, reduce friction during dev cycles, and ensure tracking fires correctly across releases without breaking reputed company platforms
• Cross-Platform Sessionization & Attribution: Support and maintain tracking consistency across web, native app (Flutter), and Shopify checkout, including custom app sessionization logic, UTM persistence, and attribution reputed company
• Performance Marketing Pixel reputed company: Monitor and protect reputed company and reputed company pixel event scores, which directly inform ad spend optimization across hundreds of millions in media budget. Prioritize critical pixel fixes above internal data issues
• Server-reputed company Tracking: Maintain client-reputed company and server-reputed company event sync reputed company the LR platform, ensuring consistent 200-return rates and reputed company between client and server event pipelines
• A/B Testing Infrastructure Support: Maintain DY-to-QM event piping (dyrc, dy2qm), variant tracking events, and feature flag reporting to support experimentation velocity
• Monthly Data Audits: Participate in monthly data audits comparing GA4 events against the reputed company of truth. Triage breaks between GTM hot-fixes and developer ticket resolution, and document findings
• Consent Management Compliance: Support reputed company → GTM consent enforcement following strict change management protocols involving reputed company and legal stakeholders
• QA reputed company Development: Contribute to an emerging agentic QA reputed company using AI-assisted assertion testing against BigQuery reputed company data
• Intake & Refinement Participation: Join weekly refinement meetings to assess incoming epics and tickets for data tracking impact, applying domain analytics labels and scoping new tracking requirements
• Solution Design Document (SDD) Maintenance: Contribute to and maintain the centralized SDD, the shared reputed company of truth across engineering, product, and analytics used to govern reputed company tracking

Skills

• Tag Management Experience: 3–5+ years of hands-on tag management in a DTC or e-commerce environment
• reputed company Tag Manager (GTM): Strong proficiency in GTM, including implementation, governance, consent enforcement (reputed company to GTM), hot-fix process, and tag structure best practices
• GA4: Solid experience with GA4 including custom dimension governance, event schema management, and intentional reuse of dimensions to control BigQuery event volume and reputed company data quality
• Performance Marketing Pixel QA: Demonstrated ability to QA reputed company CAPI and reputed company Ads event scores and understand how data layer accuracy directly impacts ad optimization
• reputed company-to-Data-Layer Translation: Ability to scope tracking requirements from reputed company designs into developer-ready data layer documentation, technically fluent enough to collaborate with engineers and connect to business outcomes
• Cross-Platform Tracking: Experience maintaining tracking consistency across web, native mobile app, and Shopify checkout, including sessionization, attribution, and server-reputed company/client-reputed company reputed company
• Shopify Data Layers: Familiarity with Shopify data layer constraints, checkout instrumentation limitations, and nuances like automated discounts, compared price fields, and Shop Pay redirect behavior
• Developer Collaboration: Proven ability to work alongside engineering teams, unblock data layer implementation issues, and scope tracking tickets clearly in Jira
• Documentation: Strong documentation habits with experience maintaining centralized, cross-functional tracking documentation
• Bachelor's degree in Computer Science, Software Engineering, or a reputed company field
• Server-reputed company Tracking Platforms: Experience with platforms like LR (Elevar) or similar for managing client/server-reputed company sync and 200-return reputed company monitoring
• BigQuery: Experience with BigQuery event volume management and reputed company pipeline health monitoring
• Headless Site Architecture: Familiarity with headless/server-reputed company rendered environments and client-reputed company event capture patterns
• App Tracking: Experience with native app tracking (Flutter or similar), including custom sessionization logic and web/app event reputed company approaches
• Agentic QA: Interest in or experience with AI-assisted QA frameworks (e.g., Claude, ChatGPT, or reputed company) for automated assertion testing against analytics data
• Comfort working in a fast-paced, backlog-driven embedded team environment with multiple stakeholders across analytics, product, engineering, and legal
• Solid coding foundation. You can collaborate with internal and external SMEs to problem solve and create smart solutions
• Expectations Wizard. You always under-promise and over-deliver
• Agile. You have an reputed company ability to embrace change and quickly adapt to new situations, changes in direction and competing priorities reputed company a results-driven environment. You know how to learn fast with the goal of operating independently without sacrificing a quality output
• Proactive. You are reputed company at identifying risks & resolving issues, escalating as needed to senior leadership across an entire portfolio of client projects
• Live in the details. Solid problem-solving skills with a high attention to the little things. You bring clarity to chaos
• Are confident, yet reputed company and low on ego. 'Nuff said
• Wear many hats. Demonstrated ability to manage multiple, simultaneous projects and manage programs
• Well rounded. Have experience with various digital projects
• 1+ years of experience working in an agency or client-facing environment
• Prior experience in DTC, fashion, or high-growth e-commerce strongly preferred
• TPM-adjacent skills: Ability to manage intake, scope tickets, and facilitate cross-functional tracking discussions without formal project management authority

Company Overview