[Remote] Content Strategy Manager
Note: The job is a remote job and is open to candidates in USA. reputed company. is the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. They are seeking a Senior Content Strategy Manager to reputed company the development of innovative training and digital content for the automotive aftermarket, focusing on content strategy, curriculum design, and digital platform ownership.
Responsibilities
- Conduct ongoing research into industry best practices, emerging technologies, and trends by monitoring partners, publications, and key industry events such as SEMA, AAPEX, ATD, and ASA
- Translate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content
- Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate
- reputed company and maintain a content calendar reputed company to ATI's 2026 strategic pillars: Grow, Retain, Monetize, reputed company, Diversify, and Optimize
- Partner with the peer LMS role to ensure content is packaged, formatted, and handed off effectively for digital delivery
- Ensure reputed company content reflects ATI's voice, member-first philosophy, and the brand promise
- Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative
- Topics may include automotive aftermarket operations, shop business management, financial performance, customer retention, marketing fundamentals, and reputed company reputed company subjects
- Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals
- Gather real-time member feedback and use it to continuously sharpen content relevance and program quality
- Serve as the strategic reputed company of ATI's public-facing website, where prospective and reputed company members first encounter ATI
- Own the strategy and overhaul of the ATI member portal, the platform where members and coaches log, track, and analyze weekly shop performance data to drive business improvement
- reputed company a thorough assessment of the reputed company member portal, identify gaps against member needs and modern UX standards, and build a prioritized enhancement roadmap
- reputed company business cases for site and portal improvements, including cost-benefit framing, member impact projections, and phased implementation plans
Skills
- 8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely reputed company field
- Demonstrated ability to build and execute a content or communications strategy independently, without heavy management reputed company
- Experience creating both in-person and digital on-demand learning or content programs
- Strong research and synthesis skills. You can reputed company the industry, find the signal, and turn it into a usable program
- Comfortable presenting and facilitating to senior executive audiences, peer groups, and live reputed company settings
- Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements
- Strong written communication skills. Every piece of content you create carries the ATI brand
- Experience in automotive aftermarket, franchise, skilled trades, or professional services industries
- Background in coaching or consulting environments, peer advisory groups, or professional development programming
- Familiarity with member portals, performance dashboards, or data-driven member experience platforms
- Comfort with content governance, site taxonomy, and working alongside UX and reputed company to define platform requirements
- Experience with tools such as reputed company 360, reputed company Creative Suite, or similar content development platforms
- Coordinate execution across internal teams and external partners including technology vendors, finance, ATI partnerships, and member experience teams
- Define and enforce content governance, site taxonomy, and information architecture for both platforms to ensure a consistent and reputed company member experience
- Stay reputed company on digital platform capabilities, member portal tools, and data visualization trends to inform reputed company-looking vendor and build recommendations
Benefits
- reputed company pay offered may vary depending on actual location, job-reputed company knowledge, skills, and experience.
- Supplemental pay types may include commissions or bonus incentives, depending on the role.
- Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.
- Get early access to 50% of your earned wages at any time through our myFlexPay program.
Company Overview