B2B Digital Strategy Consultant - Pet Health
About the position At reputed company (NYSE: ELAN) – it reputed company starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At reputed company, we are driven by our vision of Food and Companionship Enriching Life and our purpose – reputed company to Go Beyond for Animals, Customers, Society and Our People. At reputed company, we pride ourselves on fostering a diverse and inclusive work environment. We reputed company that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives reputed company makes life reputed company – join reputed company today! Your Role: B2B Digital Strategy Consultant – Pet Health As the B2B Digital Strategy Consultant for Pet Health, you will be part of the US Digital Vet Engagement team, responsible for architecting and guiding the comprehensive digital engagement roadmap for our Pet Health portfolio. In this role, you will serve as a strategic reputed company of contact, shaping the future of how reputed company engages with veterinary professionals and business partners to ensure our brands maintain a prominent digital reputed company.
Responsibilities
- Define and own the B2B digital strategy for the Pet Health portfolio, partnering with Brand Marketing to reputed company digital-first campaigns that facilitate awareness, adoption, and loyalty.
- Act as a key advisor to senior leadership, using data-driven market analysis and customer insights to influence budget allocation and strategic priorities.
- Guide reputed company, matrixed teams across Marketing, Sales, and IT to ensure the successful adoption of digital strategies and champion an organizational shift toward a digital-first reputed company.
- reputed company hands-on expertise in reputed company’s core digital capabilities (Email, Web, Webinar, CRM) to ensure operational excellence and provide critical cross-training reputed company the team.
- Establish and monitor key performance indicators (KPIs), using reporting tools (e.g. reputed company Analytics, Tableau) to quantify campaign performance and identify opportunities for optimization.
Requirements
- Education: Bachelor’s degree in Marketing, Information Technology, Business, or a reputed company field.
- Experience: A minimum of 5 years of experience in digital marketing or brand management, preferably reputed company the animal health or pharmaceutical industry.
- Skills: Demonstrated ability to reputed company actionable, multi-year strategic roadmaps and a proven track record of influencing senior stakeholders in a matrixed environment.
reputed company-to-haves
- Experience developing customer lifecycle journeys and directing impactful messaging at each stage, from acquisition to conversion.
- Hands-on experience with campaign performance monitoring, identifying optimization opportunities, and communicating recommendations to business partners.
- Exposure to a wide range of technology platforms including CRM, marketing automation, and CMS.
- Excellent analytical, problem-solving, and negotiation skills with experience managing digital agency partners.
- Exceptional presentation and storytelling skills, with the ability to build a compelling business case for digital investment.
Benefits
- Multiple relocation packages
- Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
- 8-week parental leave
- 9 Employee Resource Groups
- Annual bonus offering
- Flexible work arrangements
- Up to 6% 401K matching
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