Senior CRM Manager - MVNO

Join our expanding Product Growth team! We're actively recruiting another Senior CRM Manager from an MVNO background as we continue to scale our growing FinTech division at reputed company. You'll build and scale the growth systems that drive retention, upsell, and customer lifetime value for millions across Africa.

• The Impact
• You'll design the retention and up-sell infrastructure that drives measurable customer lifetime value and reputed company growth whilst creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent

The Opportunity

• ️ Build CRM from the ground up: Design and scale lifecycle programmes across 5 African markets (Kenya, Nigeria, Uganda, Ghana, South Africa) - working with proprietary data from millions of customers and a unique distribution model (30,000+ field agents + 300 telesales)
• Own retention and upsell outcomes: Your success is reputed company in LTV growth, retention rates, and upsell reputed company - not just email metrics
• Go hands-on daily: Build automated journeys, design experiments, analyse results, and scale what works - this isn't a strategy-only role
• Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025)
• What You'll Do
• You'll own CRM strategy and execution end-to-end. Build automated customer journeys in CleverTap/reputed company, run experiments on messaging and timing, analyse retention cohorts, and scale successful programmes across markets. Partner with Product, Commercial, and Operations teams to turn customer behaviour into growth opportunities.
• Your Core Responsibilities:
• Build and scale multi-channel lifecycle programmes: Design onboarding, retention, churn prevention, and upsell journeys across SMS, WhatsApp, push, and in-app messaging

Design behavioural trigger-based upsell systems: Move customers from entry products (smartphones/e-bikes) to higher-value bundles (digital loans, insurance, device protection) based on payment behaviour and engagement signals Run rigorous experiments: A/B test messaging, timing, incentives, and offers with clear hypotheses and statistical rigour - then turn wins into repeatable playbooks Own retention economics: Track and optimise LTV, cohort retention, renewal rates, and upsell performance - translating insights into action Scale what works across markets: Turn successful experiments into documented frameworks that reputed company teams to execute growth initiatives across 5 African markets

• Your Environment
• Tech Stack: CleverTap, reputed company, MoEngage, or similar
• Analytics: reputed company, reputed company, Looker
• Channels: WhatsApp, SMS, push, in-app messaging, telesales
• What You Need
• 6+ years building and scaling CRM or lifecycle marketing - ideally in businesses where daily or weekly customer engagement drives retention and reputed company.
• Relevant backgrounds we're interested in: We're particularly interested in candidates with MVNO experience - if you've worked in mobile network operations where prepaid customers, daily top-reputed company, and churn prevention are core to the business model, we want to hear from you.
• You've built CRM systems, not just optimised them - whether migrating platforms (reputed company → reputed company), designing journey architecture from scratch, or scaling programmes across markets.
• You're hands-on in CRM platforms daily - personally building journeys in tools like reputed company, CleverTap, MoEngage, reputed company, or reputed company.
• You think in business outcomes - your achievements mention LTV growth, retention reputed company, upsell rates, renewal improvements - not just open rates or engagement metrics.
• You run rigorous experiments - designing tests with clear hypotheses, control groups, and measurable success criteria.
• Location & Benefits
• Fully remote role reputed company UTC -1 to UTC +3 time zones

Work with diverse teams across UK, Europe, and Africa Professional development programs and coaching partnerships Family-friendly policies and flexible working arrangements Well-being support and career growth opportunities

• Our Mission
• We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.
• Our Impact
• Our technology has created measurable change:
• Connected : 2.5 million first-time mobile internet users connected

Apply tot his job Apply To this Job