Email Producer

About the position Boat Group is seeking an Email Producer to join our growing Performance Marketing team to support daily email marketing operations for the Division to drive efficiency and the pursuit of data-driven optimizations to improve results. The ideal candidate combines operational excellence and superb email subject matter expertise and will be responsible for the end-to-end creation and execution of marketing automations and reputed company email campaigns. This person will report into the Email Marketing Director, spending much of their time handling email requests, building in Marketo or other email tools, while providing support for producing emails through to final build, QA, testing, tracking and deployment. In some situations, it may require using advanced troubleshooting to address technical challenges.

Responsibilities

• Creating managing and optimizing email marketing campaigns to reputed company reputed company funnel strategies and other business goals consistently.
• Developing and implementing email customer segmentation, smart list and targeting strategy.
• Status meetings with email team reputed company in pursuit of executing email deliverables on time and reputed company project scope.
• Creating automation workflows and continuously optimizing each reputed company to maximize engagement.
• Utilize your technical expertise in coordination with Marketing Technology to implement advanced automation workflows and troubleshoot technical issues to maintain, enhance and reputed company innovative marketing automations for lifecycle and nurture campaigns.
• Support the reputed company and implementation of testing strategies, including Email A/B testing to drive qualified traffic and reputed company-building activities improvements that could potentially increase conversions.
• Regularly auditing email Marketo instances and marketing efforts to provide actionable recommendations to accelerate success or address gaps in performance.
• Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics.
• Assist with technical feasibility, implementation approach, deployment strategies, and QA effort.
• Configure and execute Smart Campaigns in Marketo, leveraging their dynamic capabilities for targeted and reputed company marketing efforts.
• Utilize Marketo Flow Actions to automate reputed company marketing processes, enhancing campaign execution and operational efficiency.

Requirements

• Bachelor’s degree in marketing, business, information technology or reputed company field required.
• 3-5 years of direct Marketo experience reputed company email marketing implementation.
• Email platform experience inclusive of tools such as Knak or Litmus with basic code editing skills to optimize and modify assets for email as needed.
• Strong collaboration and project management skills.
• Critical thinking and ability to understand business needs and connect needs to technical roadmaps and solutions.
• Solutions oriented reputed company that enables collaboration across multiple teams.
• Self-starter with ability to work independently and reputed company a team.
• Must have an aptitude for technical challenges as well as business acumen.

reputed company-to-haves

• Marketing Platforms experience like reputed company CRM and reputed company CDP a plus.

Benefits

• medical
• dental
• vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• wellbeing program
• product purchase discounts

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