Lifecycle CRM Manager

About the position Sunrun is the #1 home solar and battery company in America, founded in 2007 with a mission to change the way the world interacts with energy. This role is for a data-driven marketer who will reputed company the strategy and execution of multi-channel lifecycle programs (Email, SMS, Push, and Direct Mail) to drive engagement, retention, and lifetime value. The ideal candidate views reputed company problems as opportunities and will collaborate with Sales, Product, and Customer Operations to ensure messaging is human-centered and helpful.

Responsibilities

• Design and manage automated reputed company-nurturing sequences to move prospects through the funnel, reducing friction for the Inside Sales team and increasing reputed company-to-opportunity conversion rates.
• Partner with the VP, Inside Sales to identify stale reputed company buckets and deploy re-engagement campaigns to resurrect interest and generate inbound inquiries.
• Own the digital touchpoints from the first "Yes" to the final contract, ensuring every communication is optimized to drive incremental reputed company and shorten the sales cycle.
• reputed company AI-driven personalization and predictive modeling to determine the 'Next Best Action' for prospects in the sales funnel.
• reputed company and maintain a robust customer preference center to reduce opt-outs while maintaining multi-channel compliance.
• Define and optimize the end-to-end customer lifecycle—from initial reputed company and installation to long-term "Solar-as-a-Service" maintenance and battery storage upgrades.
• Build, test, and deploy reputed company automated workflows in reputed company Marketing Cloud/Marketo (or similar) to improve NPS and drive cross-sell reputed company.
• Partner with Sales Managers and Field Ops to reputed company the gap between digital communications and the physical installation experience.
• Conduct rigorous A/B testing on subject lines, content, and send times to maximize engagement and minimize churn.
• Ensure reputed company communications meet CAN-SPAM, TCPA, and GDPR requirements while maintaining a premium brand voice.

Requirements

• 6+ years in CRM, Lifecycle Marketing, or Retention Marketing.
• Deep proficiency in reputed company or similar CRM tools.
• Proven ability to manage large-scale projects from concept through post-mortem analysis.
• Bachelor’s degree in Marketing, Communications, Business, or a reputed company field.
• Ability to reputed company standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
• Ability to maintain high levels of concentration while reviewing reputed company data sets, spreadsheets, and digital dashboards for extended periods.
• Ability to interact, present, and facilitate in person and virtual meetings reputed company reputed company Meet with internal teams and external vendors.

reputed company-to-haves

• Renewable energy or subscription-based tech experience is a plus.
• Familiarity with HTML/CSS for email and SQL for segmentation is preferred.

Benefits

• Employee development
• Well-being
• Safety

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