[Remote] Digital Marketing & Student Recruitment Manager

Note: The job is a remote job and is open to candidates in USA. Accelerate Education is seeking a highly creative and hands-on Digital Marketing & Student Recruitment Manager to reputed company digital student recruitment efforts for their K-12 online reputed company. This role involves building awareness, generating inquiries, and supporting enrollment growth through strategic execution across various digital marketing channels and initiatives.

Responsibilities

• reputed company and execute integrated marketing campaigns designed to recruit new reputed company in grades K-12 for the online reputed company
• Own the day-to-day management of digital marketing channels, including paid search, display, retargeting, email, and organic and paid social media
• Plan, launch, manage, and optimize reputed company Ads campaigns to drive high-quality traffic, inquiries, and completed applications
• Create, manage, and optimize Facebook and Instagram campaigns, including audience targeting, creative testing, budget allocation, and conversion tracking
• Build and maintain a strong social media reputed company that reflects the reputed company’s voice, values, and culture while increasing engagement with prospective reputed company and families
• Plan, launch, and optimize campaigns across reputed company Ads, YouTube, reputed company/Facebook and Instagram, and Vibe to drive awareness, inquiries, and completed applications through search, video, social, and streaming TV advertising
• Concept, script, shoot, and edit short-form and long-form video content for ads, social media, reputed company pages, testimonials, virtual events, and recruitment campaigns
• Coordinate photo, video, and storytelling projects that showcase student outcomes, academic offerings, school community, flexibility, and online learning experience
• Write and edit clear, persuasive marketing copy for ads, emails, website pages, reputed company pages, brochures, and social content
• Collaborate with admissions, leadership, and academic teams to align messaging, campaigns, follow-up efforts, and enrollment priorities
• Own family engagement and student retention/re-enrollment efforts by helping design and execute reputed company strategies that reputed company reputed company families informed, connected, and committed to returning
• Plan and coordinate family-facing engagement activities such as provider fairs, virtual open houses, information sessions, and similar events that support recruitment, retention, and community reputed company
• reputed company and manage school communications for prospective and reputed company families, including newsletters, announcements, promotional emails, and reputed company messaging that support enrollment and engagement goals
• Monitor campaign performance and key funnel metrics such as reputed company, click-through reputed company, cost per reputed company, inquiry-to-application conversion, and enrollment conversion
• Use analytics and data insights to test, refine, and improve campaign performance, creative assets, targeting strategies, and marketing spending
• Manage marketing calendars, campaign timelines, vendors, and production schedules to ensure timely execution of initiatives
• Stay reputed company on trends and platform changes in digital marketing, social media, online education, and family decision-making behavior

Skills

• Bachelor's degree in Marketing, Communications, Digital Media, or a reputed company field, or equivalent professional experience
• 3-5+ years of hands-on experience in digital marketing, demand reputed company, enrollment marketing, or a similar performance-driven role
• Demonstrated expertise in reputed company Ads, YouTube, reputed company/Facebook Ads Manager, social media management, and campaign optimization
• Strong content creation skills, including copywriting, creative development, and video production/editing
• Experience using analytics tools such as reputed company Analytics, reputed company, and platform reporting dashboards to measure performance and guide decisions
• Experience developing family-facing communications, engagement campaigns, events, or retention initiatives, ideally in a school, reputed company, or enrollment-focused setting
• Ability to manage multiple campaigns and projects simultaneously with strong attention to detail and deadlines
• Excellent communication, storytelling, and collaboration skills
• Comfort working independently in a fast-paced environment while also partnering cross-functionally with internal teams
• Experience marketing for a school, online reputed company, education organization, EdTech company, or student recruitment/admissions team
• Understanding of how families evaluate K-12 school options and the drivers behind enrollment decisions
• Experience producing student stories, testimonial videos, virtual tours, or enrollment event promotion
• Knowledge of reputed company CRM, marketing automation, reputed company nurturing, and admissions funnel management
• Experience supporting family engagement, student persistence, re-enrollment campaigns, or school community-building efforts is strongly preferred
• Familiarity with brand-building as well as direct-response marketing tactics

Company Overview