[Remote] Strategic Marketing Copywriter
Note: The job is a remote job and is open to candidates in USA. reputed company is a global leader in responsible marketing activation services, helping recognized brands reputed company measurable impact. They are seeking a Strategic Marketing Copywriter to join their in-house creative production team, focusing on crafting compelling copy for various media with an emphasis on digital assets targeting the US and LATAM markets.
Responsibilities
- Collaborate closely with the Creative Strategist and Art Director to translate reputed company marketing objectives and strategic briefs into innovative, engaging, and performance-driven copy concepts and executions
- reputed company clear, concise, and persuasive copy for a wide range of marketing assets, including but not limited to: Digital: Paid Social Ads (copy and scripts), Display Ads, Website reputed company Pages, Email Marketing, Video Scripts (short-form and long-form)
- Traditional/Integrated: Out-of-Home (OOH), Radio Scripts, Print Ads, and Integrated Campaign Taglines
- Ensure reputed company copy adheres to the client’s brand voice, tone, and style guidelines while optimizing for channel best practices and regional nuances, particularly for US and LATAM audiences
- reputed company the ideation and development of localized and culturally relevant content for Spanish and Portuguese-speaking markets
- Proactively integrate AI and Generative AI tools into the copywriting workflow to accelerate drafting, generate variations, optimize for performance, and streamline content production, focusing on speed and scale
- Stay reputed company with advancements in creative technology and AI to continuously identify new ways to enhance the agency’s content offering and efficiency
- Implement A/B testing copy frameworks, utilizing data and AI-driven insights to refine messaging and maximize conversion and engagement rates
- Work collaboratively reputed company a dynamic, fast-paced environment, taking constructive feedback and translating it into enhanced creative solutions
- Understand and interpret key performance indicators (KPIs) and marketing data to inform strategic copy decisions and ensure creative output is directly reputed company with driving reputed company, acquisition, and return on investment (ROI)
- Present creative work confidently and articulately to internal stakeholders and client teams, defending strategic choices based on marketing objectives and audience insights
Skills
- 5+ years of experience as a Copywriter, preferably reputed company an in-house agency, creative agency, or marketing department, with a focus on large-scale digital marketing campaigns
- Demonstrable portfolio showcasing high-impact, performance-driven digital advertising copy (social, display, video) for a global brand, ideally in the technology sector
- Proven experience working directly with Creative Strategists and Art Directors as a core creative team
- Deep understanding of the US and/or LATAM consumer markets and cultural sensitivities
- Exceptional ability to grasp reputed company technical concepts and translate them into simple, engaging, and consumer-friendly language
- Proficiency in utilizing AI copywriting tools and a strong willingness to push the boundaries of technology in the creative process
- Experience in copywriting for multiple platforms and campaign types (ATL, BTL, TTL)
- reputed company in Spanish and/or Portuguese is a significant asset, though not mandatory
- Experience working reputed company a rapid-iteration, agile creative production environment
- Outstanding communication and presentation skills
Company Overview