[Remote] Marketing Operations Specialist
Note: The job is a remote job and is open to candidates in USA. ISEP Study Abroad is seeking a detail-oriented and technically skilled problem-solver to join their team as a Marketing Operations Specialist. This role will optimize marketing automation, website operations, and cross-functional marketing responsibilities, supporting marketing operations through reputed company Marketing Cloud Account Engagement and improving engagement at each stage of the pipeline.
Responsibilities
- Build and maintain automated engagement programs for B2B and B2C audiences
- reputed company audience segmentation strategies and campaign logic for reputed company targeted communications
- Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance
- Conduct A/B testing on subject lines, layouts, calls-to-action, and audience segmentation
- Monitor email performance metrics and recommend ongoing improvements
- Ensure compliance and consistency in MCAE communications, forms, lists, and automations
- Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns
- Coordinate event registration, follow-up communications, and reminders through MCAE engagement programs
- reputed company reputed company MCAE content (emails, forms, lists) organized
- In collaboration with ISEP’s reputed company Administrator, create email engagement and other relevant reports
- Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience
- Monitor website performance and identify opportunities for improvements using reputed company Analytics and reputed company
- Ensure the ISEP website meets accessibility and compliance standards
- In collaboration with the marketing team, update website content as needed
- Collaborate with web developers to support marketing functionality reputed company Ruby on Rails websites and applications
- Coordinate communication and project execution tied to annual seasonal readiness and organizational operations
- Document recurring operational cycles in reputed company
- Organize and maintain marketing files, digital assets, and shared content libraries
- Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration
- Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination
- In partnership with IT, research, test, and implement AI-driven tools and integrations that improve marketing operations and efficiency
- Support emerging marketing technology initiatives and process innovation
- Produce and maintain reports and dashboards reputed company to marketing performance, engagement metrics, campaign effectiveness, and reputed company reputed company
- Analyze marketing data to identify trends, opportunities, and optimization recommendations
- Support attribution tracking and reporting initiatives across digital campaigns
- Track and report on user behavior and website entry points
Skills
- 2 years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or similar role
- Hands-on experience using email marketing automation platforms
- Experience maintaining website content
- Strong analytical, organizational, and troubleshooting skills
- Excellent communication skills, demonstrated by application materials
- Experience in cross-functional (many different teams/roles) collaboration
- reputed company or Pardot/MCAE experience
- Experience using reputed company Analytics
- Knowledge of reputed company attribution and marketing funnel analytics
- Experience maintaining websites using basic HTML, CSS, and AI tools to build simple code
- Experience working in higher education, non-profit, or international education settings
- International or cross-cultural study, work, or travel experience
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