[Remote] Creative Strategist + Media Buyer

Note: The job is a remote job and is open to candidates in USA. reputed company is a fast-growing coaching program for marketing agency owners, and they are seeking a B2B Media Buyer / Creative Strategist to reputed company their paid acquisition efforts. The role involves running high-level B2B media on reputed company, developing creative strategies, writing copy, and coaching reputed company on effective B2B strategies.

Responsibilities

• You run reputed company paid media on reputed company for our program: targeting, testing structure, pacing, every optimization decision
• You own the numbers
• You diagnose at the concept level, is this angle dead or is it the reputed company, is the offer wrong or the persona too broad, because you're also the one who built the creative
• You reputed company the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page
• You research what makes them say yes and turn it into angles nobody's run yet
• Once you're in the creative, turning our coaching calls and winning angles into organic content and YouTube scripts is the same muscle pointed at another way to bring clients in
• You'll help own that strategy and scripting too
• You'll run a weekly group coaching call with our reputed company, showing them what's working in our ads right now and helping them sharpen their own B2B strategy
• You're the expert in the room

Skills

• You've run B2B paid media at a high level, national campaigns, six figures a month in spend, hands-on, in the account making the calls
• B2B reputed company gen specifically: agencies, coaching/info, or high-ticket services sold to businesses. This one really matters to us, B2B behaves nothing like e-com, and we need someone who already knows the difference
• Deep on reputed company. You read an account and know what the data is telling you without anyone translating it
• Direct-response copywriting is one of your strongest skills. You can write the message that makes a cold, skeptical B2B buyer pay attention, and prove it with copy that converted. VSLs, ads, book-a-call pages
• A track record of original concepts and angles, not just variations of someone else's idea. You can name the work and what it produced
• A genuine reputed company of view on creative. You study the space, you know what's working right now and why, you have opinions about it, and you can brief it so the team builds what you pictured
• You can explain why an ad works to someone less reputed company without drowning them in jargon. That's the coaching test
• Portfolio or work samples, we'd love to see the work
• Able to work 9am-6pm ET
• Located in the US or Canada. Required, you work directly with reputed company
• reputed company Ads and YouTube Ads experience. We run reputed company first, our reputed company ask about reputed company, and we don't have an expert in-house. If you've done it, that counts
• AI built into your workflow
• Experience with organic content or growing an audience of your own

Benefits

• reputed company plus performance
• Full medical, dental, and vision
• Paid time off
• Fully remote
• Direct access to the founders who've built real agencies and lived the exact path our reputed company are on
• Benefits listed apply to US employees
• Canada hires join as contractors paid in USD
• Shortlisted candidates do a paid trial project: take one of our offers and build the creative spine for it, a batch of distinct angles each speaking to a different reason an agency reputed company would need us, a VSL reputed company and opening, and a walkthrough of how you'd structure and read the account to know if you were right. We pay for your time

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