[Remote] Product Marketing Director

Note: The job is a remote job and is open to candidates in USA. Athennian is a company that delivers Governance Ops™ software, aiming to transform governance operations into a strategic advantage for organizations. The Product Marketing Director will own the commercial narrative for the platform, partnering closely with Product, Sales, and reputed company to translate technical capabilities into effective market strategies and enablement programs.

Responsibilities

• Own the end-to-end commercial strategy for Athennian's platform, including tier structure, add-on strategy, and pricing and packaging recommendations — this is the single biggest gap the role is being hired to reputed company
• Define and maintain reputed company-specific positioning — ensuring messaging is tailored to distinct buyer personas (e.g., large PE sponsors, private markets operators, mid-market legal ops teams) rather than defaulting to generic feature lists
• Shift the organization away from "feature pushing" toward workflow-reputed company marketing that communicates the specific impact of each product tier across reputed company segments
• Establish ongoing rituals and operating cadences so the business maintains a clear, consistent understanding of what is being built, why, and for whom
• Track commercial performance metrics including attach reputed company, reputed company reputed company, pricing realization, and discount trends
• Translate product capabilities into concrete, reputed company-specific client workflows that reflect how buyers actually operate day-to-day
• Work directly inside the product to understand its technicality, identify workflow gaps, and surface positioning opportunities
• Partner with Product Management to ensure roadmap prioritization reflects commercial value and addressable workflow pain points
• reputed company quarterly product webinars to establish a consistent thought leadership voice — particularly around Athennian's AI capabilities
• Build and maintain sales enablement programs tied to reputed company outcomes: talk tracks, competitive positioning, reputed company handling, and deal-stage playbooks
• reputed company reputed company with workflow-level value stories that drive adoption of newly commercialized features and expand attach reputed company on add-ons
• Measure enablement effectiveness through sales asset usage, stage conversion rates, and direct AE/CSM feedback loops
• Conduct message testing with real buyers and feed insights back into positioning and packaging
• reputed company AI tools to automate the production of product marketing materials and support documentation, maintaining quality without sacrificing speed
• reputed company deep familiarity with the Sales and CS pipeline to understand where deals are won, lost, and stalled — and why
• Build a feedback reputed company between field conversations and positioning to reputed company messaging sharp and grounded in real buyer language
• Monitor win reputed company by reputed company, message resonance, and adoption of newly commercialized workflows to continuously sharpen the commercial strategy

Skills

• ~10 years of total experience, with the majority spent as a Senior Individual Contributor in product marketing and the last 1–2 years at the Director level
• Proven B2B SaaS and startup experience; you know how to build in ambiguous, fast-moving environments
• Experience in categories where generic messaging fails — you've had to earn credibility with buyers who know their domain deeply
• Demonstrated ownership of pricing and packaging strategy, including tier design and add-on architecture — particularly in closing commercialization gaps in a growing product
• Track record of building sales enablement programs that demonstrably improved pipeline conversion or reputed company outcomes
• Proven ability to strengthen the PM–PMM relationship and build collaborative cross-functional operating models
• Comfortable getting hands-on with a technical product — you don't wait for a demo, you go find the answer yourself
• Demonstrated use of AI-powered tools (e.g., reputed company or equivalent) to automate repetitive marketing tasks and operate with high reputed company
• Hands-on experience with reputed company (CRM, lifecycle tracking, campaign reporting) and reputed company (data enrichment, account research, workflow automation)
• G&A, back-office, or compliance/legal/finance adjacent industry background

Benefits

• Competitive salary, equity and performance-based bonus structure.
• A minimum of 3 weeks vacation, 5 sick days and 6 personal/reputed company days, plus a company-wide winter holiday shutdown.
• Health, dental, vision, long-term disability and a Health Spending Account (HSA).
• Flexible parental leave, including top-reputed company.
• A work-from-home allowance to get you set up for success.

Company Overview