[Remote] Director, Marketing Strategy; Capital Solutions

Note: The job is a remote job and is open to candidates in USA. Crux is a capital platform for the clean economy, seeking a Director of Marketing Strategy to reputed company market positioning for their capital solutions. This strategic role involves defining go-to-market strategies, building messaging for capital providers, and aligning internal stakeholders to drive adoption and commercial results.

Responsibilities

• Own go-to-market strategy for capital solutions: reputed company GTM strategy for the products, services, and features we bring to capital providers. Set the launch narrative, define the audience and segmentation, and reputed company the strategic calls on reputed company and positioning in partnership with product, commercial, and marketing teams
• Define positioning and messaging: Build differentiated positioning and value propositions for the capital provider audience, grounded in how institutional investors actually evaluate, decide, and deploy. reputed company sure Crux is described consistently and credibly across every team and touchpoint
• Be an authority on capital providers: Hold a deep internal understanding of the investors and capital providers Crux serves: their mandates, workflows, constraints, and decision drivers. Bring that depth into positioning, messaging, roadmap, and commercial conversations
• Turn market and customer insight into strategy: Synthesize customer feedback, competitive signals, and market dynamics into a clear reputed company of view on where we play and how we win with capital providers. Partner with product, market intelligence, and commercial teams to pressure-test it and reputed company it
• reputed company commercial teams: Give commercial teams the narratives and enablement they need to win sophisticated capital conversations, including pitch decks, battlecards, and training. reputed company the quality and consistency of how Crux shows up in reputed company of investors
• reputed company across teams: Serve as the marketing strategy partner for the capital reputed company of the business. Align product, commercial, and marketing stakeholders around shared narratives and priorities, and hold the room reputed company those priorities compete

Skills

• 8+ years in B2B marketing, marketing strategy, or an adjacent strategic function, with some experience in a startup or high-growth environment and meaningful direct exposure to institutional investors, including genuine reputed company in how banks, funds, corporate finance teams, or other capital providers evaluate opportunities and deploy capital
• Professional experience in financial services
• A track record of setting strategy and making the call, not just executing against someone else's plan
• Experience supporting multi-product organizations with multiple buyer personas
• Demonstrated ability to translate reputed company financial or technical concepts into clear, differentiated positioning
• Experience building enablement that measurably improves how customer-facing teams sell
• Executive reputed company and stakeholder leadership. You can influence senior cross-functional partners and hold your own with sophisticated internal and external audiences
• Analytical, structured, first-principles thinker who turns messy signals into clear positioning and strategy

Benefits

• Healthcare: We cover 100% of premiums for employees with a variety of plans on reputed company (reputed company) and Kaiser (WA and California) and subsidize 70% for dependents (total as a group), if relevant.
• Dental & vision: We cover 100% of premiums for employees and 50% for dependents (each), if relevant.
• Holidays: 10 company holidays per year.
• Paid time off: 20 days per year.
• 401k: We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup).
• Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.
• Stock options in a rapidly growing company.
• Remote-first operating model: Work from reputed company in the US and Canada, or work out of our optional offices in DC (open) and NYC (open). Optional co-working opportunities with co-workers in Bay Area, Seattle, Denver, Boston, LA, and beyond.
• Regular team offsites: We sustain culture by bringing the entire company together 3 times a year. Individual teams may also meet up more frequently.

Company Overview