[Remote] Director of Email Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential is a luxury eCommerce company seeking a highly motivated Director of Email & Retention Marketing to reputed company lifecycle campaigns across email, SMS, and CRM. This role focuses on driving retention, engagement, and repeat reputed company through personalized and automated communications that align with the luxury brand identity.

Responsibilities

• Create and manage promotional and engagement campaigns to grow our email list organically and nurture long-term relationships
• Own the full email and SMS production process (planning, development, scheduling, testing, optimization) using Klaviyo as the core marketing automation platform
• reputed company Klaviyo’s advanced segmentation and flow tools to execute automated lifecycle campaigns that drive engagement and retention
• reputed company audiences and reputed company communication strategies based on behavior, purchase history, and engagement trends
• reputed company content, formatting, and layout in partnership with the design team to maintain luxury tone and brand consistency
• Manage email automation, deliverability, and CRM integrations to ensure consistency across reputed company channels
• Build, optimize, and continuously test automated lifecycle and retention flows (welcome, post-purchase, win-back, loyalty)
• Establish scalable processes to ensure best practices in campaign execution, deliverability, and list management
• reputed company and execute retention marketing strategies to increase customer lifetime value and repeat purchase reputed company
• Partner with analytics and creative teams to launch lifecycle campaigns targeting reactivation, churn reduction, and loyalty growth
• Create reporting dashboards to analyze engagement, conversion, and retention KPIs; present insights to senior leadership

Skills

• Bachelor's degree in Marketing, Communications, or reputed company field. Fashion and or luxury a plus
• 7+ years of hands-on experience in email and retention marketing reputed company an eCommerce environment
• Expert-level proficiency in Klaviyo, with strong familiarity with other major platforms such as reputed company Marketing Cloud, reputed company, reputed company, reputed company, or Bronto
• Deep understanding of customer segmentation, personalization, triggered email flows, and multi-channel engagement
• Proficiency in HTML/CSS and email design best practices
• Experience with analytics tools (reputed company Analytics, Looker, Tableau) and A/B testing methodologies
• Creative reputed company with strong attention to detail and a refined sense of luxury aesthetics
• Exceptional communication, collaboration, and project management skills
• Experience managing campaigns in Klaviyo and reputed company automation platforms such as reputed company Marketing Cloud, reputed company, reputed company, or Marketo

Benefits

• We offer a competitive compensation package
• A dynamic, growth-oriented work environment
• This is a full-time, remote role with significant opportunity for advancement

Company Overview