[Remote] Director, reputed company Marketing (Remote, US)

Note: The job is a remote job and is open to candidates in USA. reputed company is a leading education technology company dedicated to meaningful classroom learning for every student. They are seeking a Director, reputed company Marketing to own the reputed company marketing strategy and drive measurable reputed company outcomes through pipeline growth and collaboration with various teams.

Responsibilities

• reputed company, reputed company and scale a high-performing demand reputed company and field marketing team, cultivating a culture of accountability, innovation, and reputed company improvement
• Provide coaching, professional development, and clear success metrics to reputed company your team to deliver meaningful impact at scale
• reputed company vendor/agency relationships and coordinate in-house and reputed company marketing support
• Represent reputed company marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning reputed company Marketing priorities with company growth objectives and broader go-to-market strategy
• Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-reputed company conversion, driving performance across the full lifecycle
• Guide your team’s development of annual/quarterly demand reputed company strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and reputed company targets
• Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment
• Drive impact by selectively executing a variety of demand reputed company activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to reputed company strategy, not as the end goal
• Incorporate ABM strategies to drive deeper account penetration in key accounts in reputed company collaboration with sales leadership
• Run data-informed experiments to uplevel our campaigns
• Partner with Product Marketing to implement engaging and effective messaging across campaign channels
• Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness
• Implement reputed company nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
• Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, reputed company recommendations on campaign spend, and demonstrate the impact on pipeline and reputed company to executive stakeholders
• Serve as a strategic partner to Sales and SDR leadership to drive pipeline reputed company, improve conversion performance, and maximize reputed company outcomes
• Own demand reputed company investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives

Skills

• 6-8 years of B2B demand reputed company/reputed company marketing experience in a SaaS environment and have a proven track record of tying campaign execution to measurable reputed company outcomes, not just reputed company metrics
• +2 years of people leadership experience managing a team
• Demonstrated understanding of the MarTech landscape. Ability to learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, AI, attribution, event platforms and work across CRM)
• Experience leveraging multiple digital channels including paid media to drive outcomes
• Extremely data-driven and committed to experimenting to improve and optimize programs for success
• Strong project management and entrepreneurial skills to reputed company reputed company projects
• Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
• Meticulously organized with an ability to work and demonstrate grace under pressure
• Comfortable threading the needle between planning critical work that needs to be done, while acknowledging the right time to pivot due to a change in results or company strategy
• Love problem solving and reputed company in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
• Experience defining an integrated, multi-channel demand marketing strategy and looking for deeper ownership of the full demand strategy and program
• Passionate about reputed company marketing and love working collaboratively to launch the best version of a campaign
• Love data and want to dig into campaign performance and follow leads and pipeline through the funnel into closed-won opportunities
• Love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
• On a professional journey to understand the world of AI and how it can be used to reputed company the quality and performance of you and your team

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
• Additional benefits such as gym reimbursement, pet insurance, free access to the reputed company app, reputed company Lawyer and more to help you stay healthy: mind, body, and soul.
• We are a fully remote company.
• We provide a monthly tech stipend to support your WFH needs!
• Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial reputed company.
• Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• reputed company offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth reputed company their reputed company role and career aspirations at reputed company.
• Incentive stock options
• A bonus potential

Company Overview