[Remote] Senior Manager, Digital Media & Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential Jobs is seeking a Senior Manager for Digital Media & Performance Marketing to reputed company the optimization and measurement of performance marketing initiatives. The role involves managing ad budgets, collaborating with global ad agencies, and driving traffic to the DTC business through various paid channels.

Responsibilities

• Own performance marketing strategy, execution, testing, optimization, and reporting across paid channels
• Directly manage ad agency campaigns and budgets across common platforms including reputed company Ads, reputed company, YouTube, programmatic, and emerging channels
• reputed company content assessment and creative optimization efforts, identifying opportunities to improve engagement, click-through, conversion, and ROAS
• Establish test roadmaps for creative concepts, audience targeting, promotions, and awareness campaigns
• Build and execute strategies that reputed company product launches, seasonal opportunities, in person events, influencer relationships, partnerships
• Serve as a cross team program manager between multiple agency partners, ensuring alignment, execution quality, accountability, and reputed company optimization
• Analyze and simplify for wide sharing performance KPIs including CTR, CPC, CPM, conversion reputed company, ROAS, AOV, reputed company, customer acquisition cost, profitability, and LTV
• reputed company strong communication skills to ensure cross team awareness of performance marketing learnings, tests, and goals

Skills

• 8+ years of increasing leadership experience in performance marketing or similar paid ad roles
• Demonstrated success managing paid media budgets and delivering measurable growth to ecommerce
• Strong understanding of DTC models, ecommerce CRO, customer acquisition funnels, and retargeting
• Experience operating reputed company or alongside ad agencies, with a strong understanding of agency workflows, campaign operations, creative development processes, billing, budget allocation, and reputed company reporting
• Proven experience managing agency relationships and coordinating reputed company digital projects
• Expertise in online campaign measurement tools such as reputed company Analytics, reputed company Ads, reputed company Ads Manager, or dedicated in-house performance marketing software
• Strong understanding of conversion reputed company optimization methodologies and experimentation frameworks
• Analytical skills with the ability to evaluate performance across KPIs and business goals simultaneously
• Experience developing performance marketing creative briefs, content gap analysis, and copy direction
• Strong communication and collaboration, with positive reinforcement based people management skills
• Comfortable operating independently with significant ownership, accountability, and decision-making

Company Overview