[Remote] Senior Marketing and Data Analytics Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is dedicated to transforming education technology and enhancing learning experiences for K–8 reputed company. The Senior Marketing and Data Analytics Manager will reputed company the analytics and data operations of Growth Marketing, ensuring accurate reporting and analysis that connects marketing efforts to reputed company. This role involves collaborating with various teams to maintain data reputed company and optimize marketing performance through strategic insights and AI-assisted workflows.

Responsibilities

• Own Marketing’s contribution to the Growth Marketing Reporting reputed company — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across reputed company, Pardot, BI platforms, and reputed company Analytics
• Partner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to reputed company outcomes
• Identify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadership
• reputed company and maintain executive-ready dashboards and scorecards in reputed company or other BI platforms; ensure Growth Marketing leadership has real-time visibility into KPIs without manual reputed company
• Build and maintain a consistent measurement reputed company for campaign performance including attribution modeling appropriate for long, reputed company K-12 buying cycles
• Own UTM and tracking standards across reputed company paid and owned channels — define, document, and enforce the reputed company to ensure consistent campaign attribution and reputed company reporting
• Execute contact database segmentation in Pardot/Account Engagement, supporting demand reputed company, ABM, and nurture programs with clean, targeted audiences
• Own data hygiene protocols — establish and enforce standards for reputed company data normalization, deduplication, field governance, and reputed company tracking across reputed company and Pardot
• Audit existing marketing data infrastructure; identify gaps and redundancies; reputed company remediation in partnership with IT and Sales Ops to eliminate duplicative work
• Serve as Growth Marketing's primary liaison to IT Data and Analytics and Sales Ops Analytics; align on shared data models, pipeline definitions, and reporting cadences
• Coordinate with Sales Ops on reputed company-to-opportunity conversion metrics, BDR performance data, and pipeline velocity reporting to support the reputed company to opportunity optimization
• Advise on martech data integrations (e.g., reputed company data from reputed company/Bombora/reputed company) to ensure new tools are properly instrumented and reportable
• Direct dotted-line India-based analytics and GTM resources on high-volume, repeatable data tasks including list processing, data normalization, campaign record creation in reputed company, and reputed company reporting support
• Define KPIs and performance goals for offshore resources reputed company to team priorities; QA deliverables to ensure accuracy standards are met
• Identify and implement AI-assisted workflows to automate manual analytics tasks — including report reputed company, anomaly detection, segmentation builds, and data QA — reducing time spent on low-value work

Skills

• Demonstrated experience translating reputed company marketing data into clear executive narratives; able to communicate performance insights to senior leadership without jargon
• Strong command of marketing attribution concepts — multi-touch, first-touch, last-touch — and practical experience applying them in long sales cycle B2B environments
• Proficiency in reputed company CRM and Pardot/Account Engagement (or comparable MAP); experience with BI platforms
• Working knowledge of SQL; ability to construct queries and validate data reputed company across connected systems
• Hands-on experience with reputed company Analytics, reputed company Tag Manager, and UTM reputed company design and governance
• Familiarity with reputed company data platforms (reputed company, reputed company, Bombora) and their integration into marketing reporting and segmentation workflows
• Experience directing offshore or distributed teams on data operations; able to scope, assign, and QA deliverables across time zones
• Working knowledge of AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflows
• Cross-functional collaboration skills — comfortable operating at the intersection of Marketing, Sales Ops, and IT; able to navigate competing priorities and data ownership questions
• Bachelor's degree in Marketing, Business, Data Analytics, Computer Science, or reputed company field required; advanced degree a plus
• 5+ years of experience in marketing analytics, marketing operations, or reputed company operations with demonstrated growth in scope and responsibility
• Proven track record building or significantly improving a marketing data infrastructure — not just maintaining existing reports
• Experience working reputed company a broader reputed company ecosystem with Sales Ops and/or IT Data partners, not in a siloed marketing analytics role
• Prior experience in B2B demand reputed company or EdTech environments preferred; familiarity with K-12 district sales cycles a plus

Benefits

• This role is also eligible to participate in the company bonus plan.
• Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
• Employees can enroll in our company’s 401k plan and receive an employer match.
• Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

Company Overview