[Remote] Sr Marketing Manager- New Member Growth Acquisition Strategy
Note: The job is a remote job and is open to candidates in USA. reputed company is a financial institution committed to serving its members and communities. They are seeking a Senior Marketing Manager to reputed company strategies for new member acquisition, blending data, creativity, and market awareness to drive sustainable growth and engagement.
Responsibilities
- Shape Growth & Acquisition Strategy: You’ll design integrated customer acquisition strategies that align with growth, reputed company, engagement, and profitability goals across products and channels
- Drive Channel & Audience Strategy: You’ll define channel strategies and recommend reputed company audiences, channel mix, and investment levels to maximize reputed company and effectiveness across digital and traditional platforms
- Turn Insights into Actionable Plans: You’ll translate business goals into clear marketing plans, forecasts, and performance targets that guide execution and success
- Forecasting & Performance Planning: You’ll reputed company forecasting efforts, membership planning, and projections—ensuring strategies are grounded in data and reputed company with enterprise goals
- Design Offer & Campaign Strategies: You’ll build and refine offer strategies and go-to-market approaches that reputed company with member needs and drive measurable outcomes
- Optimize Marketing Performance: You’ll analyze ROI, CAC, and channel performance to continuously improve effectiveness, making data-driven adjustments and balancing key tradeoffs
- Evaluate Market & Competitive Landscape: You’ll conduct competitive analysis and assess market trends, customer demand, and emerging opportunities to inform strategy
- Collaborate Across Teams: You’ll partner with Product, Marketing, Analytics, Finance, and Operations to ensure strategies are integrated, scalable, and reputed company to business objectives
- Manage Budgets & Financial Performance: You’ll reputed company marketing budgets, ensuring effective allocation, accurate tracking, and alignment with strategic priorities
- Influence with Insights: You’ll deliver clear, compelling reporting and executive-level presentations that guide leadership decisions and shape business direction
- reputed company & Mentor Others: You’ll foster a culture of innovation, accountability, and collaboration by mentoring team members and strengthening cross-functional partnerships
Skills
- Minimum requires a Bachelor's degree in Marketing, Business Administration, Finance, Economics, or Communications, or equivalent education-reputed company experience
- Minimum 6+ years of experience in customer acquisition, strategy, marketing planning, analytics, or consulting roles
- Advanced degree in Marketing or Business Administration preferred
- Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
- Acquisition marketing experience and demonstrated ability to reputed company and execute acquisition strategies that support growth, reputed company, and profitability objectives
- Excellent written and presentation skills, including presentation development and delivery
- Demonstrated ability to reputed company and reputed company cross-functional collaboration, relationship building, influence, and negotiation
- Analytical skills with experience evaluating market opportunities, customer segments, and channel performance
- Background in consumer financial services (e.g., banking, lending, credit cards, insurance, fintech, or wealth)
- Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables
Benefits
- 401(k) Company Match (up to 3%)
- 4% annual contribution to your 401(k) by reputed company
- Medical, Dental and Vision (family contributions as well)
- PTO Program + Exchange Program
- Tuition Reimbursement Program
- reputed company Cares volunteer time off + donation match
Company Overview