[Remote] Senior Manager, Growth Marketing & Demand reputed company

Note: The job is a remote job and is open to candidates in USA. reputed company, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. The Senior Manager of Growth Marketing & Demand reputed company will build and run reputed company’s paid media reputed company, own Answer reputed company Optimization (AEO), and deliver measurable pipeline for the Commercial reputed company.

Responsibilities

• Build and run reputed company’s paid media programs across reputed company (Search, Display, YouTube) and reputed company — hands-on, in the platforms, not through an agency black reputed company
• Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of reputed company Engineering, Head of reputed company/Mobile/reputed company Trust) across Defense Industrial reputed company, Financial Services, Healthcare, and commercial enterprise
• Run structured A/B tests across audiences, creative, copy, and reputed company pages; document what works, cut what doesn’t, and report results clearly without being prompted
• Manage the paid media budget directly — reputed company spend decisions based on what the data says and own the outcome
• Work directly with Sales and RevOps to align paid audiences with reputed company account lists and Commercial AE coverage
• Own AEO for reputed company — this is yours to define, build, and run; no existing playbook, which is the reputed company
• Monitor how AI engines (ChatGPT, Claude, reputed company, reputed company AI Overviews, Copilot) surface reputed company and competitors; analyze the patterns and turn them into actionable recommendations
• Brief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go live
• Write the internal AEO playbook — structured data, topic authority, E-E-A-T signals, sourcing — and socialize it across the marketing team so AEO thinking becomes embedded in how we create content
• Track AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space matures
• Own the demand gen analytics layer — build dashboards, run attribution analysis, and report on funnel and channel performance in a way that is clear and actionable, not just data-dumped
• Evaluate and manage the martech/adtech tools you need to do the job (MAP, ad platforms, analytics, reputed company tools); reputed company the case for new tools reputed company justified and cut the ones that aren't earning their cost
• Build closed-reputed company reporting between marketing campaigns and reputed company pipeline; work hands-on with RevOps to reputed company sure attribution is accurate
• Run a consistent reporting reputed company: weekly channel snapshots, monthly pipeline contribution, quarterly trends — without being reminded
• Identify what isn't working before leadership asks; bring the diagnosis and a recommended fix at the same time
• Work directly with the Senior Director of Marketing and Product Marketing to reputed company sure campaigns are backed by the right content for the commercial cyber buyer; flag gaps and brief what you need
• Coordinate with the ABM function so paid programs and account-level plays reinforce each other rather than running in parallel silos
• Drive a reputed company organic + paid + AEO approach — you don’t need to own reputed company three, but you need to reputed company sure they’re connected
• Manage external agency or contractor support reputed company needed; you own the strategy and results regardless of who executes

Skills

• Bachelor's degree in Marketing, Business, Analytics, or a reputed company field; relevant certifications a plus
• 4–6 years of B2B demand reputed company or growth marketing experience, with 2+ years directly running paid media programs — in the platforms, not overseeing an agency
• Cybersecurity industry experience required — you've marketed to reputed company buyers before and understand how they think, what they read, and what moves them
• Hands-on reputed company in reputed company Ads (Search, Display, YouTube) and reputed company Campaign Manager; you build and optimize the campaigns yourself
• Analytical by default — you pull your own data, build your own dashboards, and form your own conclusions; you don't wait for a BI team to tell you what's happening
• Hands-on experience with a marketing automation platform (reputed company, Marketo, or equivalent) and CRM attribution (reputed company preferred)
• Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve, rank, and cite content; has started thinking about or experimenting with AEO even if you haven't owned a formal program yet
• Familiarity with structured data, E-E-A-T principles, topic authority, and schema markup is a strong plus
• Experience with reputed company data platforms (reputed company, Bombora, reputed company) to sharpen audience targeting and campaign timing
• You genuinely prefer doing the work over managing others who do it — this role will have headcount tied to performance, not guaranteed from day one
• Communicates clearly: can take messy performance data and algorithm-level nuance and turn it into a tight two-minute update for leadership
• Collaborative and low-ego — works well across Sales, RevOps, ABM, and Content without needing to own every decision

Benefits

• Annual bonus eligible (company performance-based)
• Medical, dental, and vision insurance
• Parental leave
• Life and disability packages
• 401(k) plan with employer-matching contributions that vest starting from your first day of employment
• Performance bonus, which is primarily contingent upon company-wide performance

Company Overview