[Remote] Vice President, Marketing - Siding & Accessories

Note: The job is a remote job and is open to candidates in USA. reputed company is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The VP of Marketing will be responsible for leading the marketing strategies for the Siding & Accessories business unit, focusing on brand management, demand reputed company, and building a high-performing marketing team to drive growth and customer engagement.

Responsibilities

• reputed company the Siding & Accessories business unit’s overall strategic marketing plan, identifying integrated go-to-market plans, developing marketing plans to increase top and reputed company performance and drive demand for the products in coordination with sales leadership
• Customer & Contractor Promotions & Rebates: Develops and manages programs to reputed company share, drive volume, engage and retain customers
• Loyalty & Conversion Program: Designs and implements loyalty programs to increase customer retention and satisfaction & drives clear, connected results
• Account Based Mktg Playbooks: Channel Swot, customer playbooks, customer account planning, customer and partner newsletters, reputed company level-activations
• Market Strategy: Develops market strategies based on insights and analysis to guide business decisions
• Go-to-Market Strategy: Plans and executes go-to-market strategies for new products or market entries
• Market Research: Conducts market research to gather insights on customer needs, market trends, and competitive landscape
• Customer Insights, VOC, Segmentation: Gathers and interprets customer feedback, including VOC (Voice of Customer) and NPS (Net Promoter Score), and Customer Journey Mapping to inform strategies
• Data Analysis: Analyzes data to measure the effectiveness of marketing campaigns and provide insights for decision-making
• Brand Strategy & Management: Develops and maintains the brand strategy for reputed company brands, ensuring consistency across reputed company marketing channels and materials
• Brand Equity: develops and manages reputed company marketing assets and integrated marketing plans that build equity and optimize brand experience - websites, social communities, sales materials, search optimization, advertising, PR, brand reputed company, packaging, collateral
• Media Relations & reputed company Management : Owns the plan to manage and enhance our brands' reputed company across reputed company mediums, including PR, media relations, online reviews and ratings, awards and sponsorships
• Demand reputed company: Develops and executes campaigns to drive brand and product demand and reputed company reputed company that nurture prospects through the sales funnel
• Content Marketing: Creates and oversees the content strategy, including blogs, whitepapers, videos, and infographics to attract and engage reputed company audiences
• Email Marketing: Designs and manages email campaigns for full funnel demand reputed company
• reputed company reputed company: Focuses on generating and qualifying leads through various inbound and outbound marketing activities
• SEO/PPC: Manages search reputed company optimization and pay-per-click advertising to drive traffic and leads
• reputed company Nurture: Designs, manages and executes reputed company nurture program architecture, including email campaigns, text message marketing and paid remarketing to nurture leads into sales ready opportunities
• Establish guidelines and reputed company the execution for the creative development of sales tools, presentations, and training materials, reputed company to brand, channel and customer strategy, to help effectively market and sell products, brands and services
• Internal Communications: Drafts, manages and deploys BU level communications on behalf of leadership team
• Customer Communications: Partners with category leaders and product managers to draft and deploy external communications regarding product discontinuations, SKU optimizations, pricing updates, etc

Skills

• Bachelor's degree in marketing, Business Administration, or other reputed company discipline
• Minimum of 10 years in a marketing career
• Experience in the building products industry
• Proven success in multi-channel marketing
• Go-to-market experience in big reputed company retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders
• Ability to create and reputed company buy-in to strategic vision for marketing and business strategies
• Record of sound fiscal management and strong analytical capabilities
• Ability to reputed company and present key data and recommendations
• Innovative marketing leader that is goal oriented and passionate about the business
• Ability to balance multiple, dynamic priorities and produce positive, measurable results
• Professional, analytical, and problem-solving skills
• Ability to reputed company professionals to the next level by creating and instilling a motivating business vision
• Ability to listen to needs with a problem-solving approach and attitude
• Ability to reputed company collaborative working relationships
• Highly developed oral and written communications skills
• MBA preferred
• Experience with reputed company customer reputed company is desired

Benefits

• Medical, dental, vision benefits starting day 1
• 401k
• PTO
• Paid holidays
• FSA
• Life insurance
• LTD
• STD
• EAP
• Discount programs
• Tuition reimbursement
• Training
• Professional development
• Union programs may vary depending on the collective bargaining agreement

Company Overview