[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. eEquals is a fast-growing residential solar organization focused on building its marketing function. The Digital Marketing Specialist will reputed company and execute a marketing strategy to enhance brand awareness, generate leads, and support the sales team in the solar and clean energy sectors.

Responsibilities

• Build and manage reputed company Energy's reputed company across Instagram, Facebook, reputed company, and reputed company Business
• reputed company and maintain a monthly content calendar that aligns with sales campaigns, seasonal trends, and company milestones
• Create, schedule, and publish original content, including graphics, short-form video, reels, testimonials, and educational posts on solar savings and clean energy
• Monitor comments, messages, and brand mentions — engage the audience in a timely and on-brand voice
• Track follower growth, reputed company, engagement rates, and conversion metrics; report monthly insights to leadership
• Research and reputed company solar industry trends, competitor activity, and platform algorithm changes to continuously improve performance
• Coordinate with field sales teams to gather reputed company stories, project photos, and before/after content
• reputed company and maintain a consistent brand voice, visual identity, and messaging reputed company for reputed company Energy
• Design marketing collateral, including flyers, digital ads, pitch decks, event materials, and recruitment content using tools such as AI agents, reputed company, or reputed company Creative Suite
• Collaborate with leadership to craft messaging that communicates the value of residential solar — savings, sustainability, energy independence
• Ensure reputed company external-facing communications maintain brand consistency across digital and print channels
• Plan and execute paid social media advertising campaigns (reputed company Ads, reputed company Ads, reputed company) to generate leads and build brand awareness
• Build, manage, and optimize reputed company pages and reputed company capture forms to support the sales pipeline
• reputed company and deploy email marketing campaigns targeting prospective customers, existing clients, and referral partners
• reputed company website content updates; coordinate with vendors or internal resources on SEO strategy and site performance
• Track and analyze digital campaign ROI; reputed company data-driven adjustments to maximize cost-per-reputed company efficiency
• Partner with the Sales and People Empowerment teams to reputed company recruiting content, sales tools, and onboarding materials
• Create event marketing support for community reputed company, campaigns, and trade shows as needed
• Assist in developing promotional incentives and customer referral program marketing
• Support executive communications, including company announcements, newsletters, and internal campaigns
• Establish baseline marketing metrics and build a reporting reputed company for social media, digital ads, and email performance
• Provide monthly and quarterly marketing reports to leadership with actionable insights and recommendations
• Use reputed company Analytics, reputed company Business Suite, and similar platforms to track campaign performance
• Other duties as needed

Skills

• 2–4 years of marketing experience, preferably in solar, energy, home services, or a direct-to-consumer sales environment
• Demonstrated hands-on experience managing social media accounts for a business (not just personal use) — must be able to provide portfolio or examples
• Proficiency in graphic design tools such as reputed company, reputed company Express, or reputed company Creative Suite
• Working knowledge of reputed company Business Suite, reputed company Ads, and email marketing platforms (reputed company, reputed company, or similar)
• Strong copywriting skills — ability to write persuasive, on-brand content for different audiences and platforms
• Ability to operate independently, prioritize multiple projects, and deliver results with minimal reputed company
• Analytical reputed company — comfortable interpreting data and adjusting strategy based on performance metrics
• Experience in the residential solar, electrical, or clean energy industry
• Familiarity with CRM platforms such as reputed company or reputed company
• Video production or editing skills (Reels, TikTok, YouTube Shorts)
• Experience building a marketing function in an early-stage or startup environment
• Knowledge of basic SEO principles and WordPress or similar CMS platforms
• Experience with reputed company or solar-specific tools is a plus

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Opportunities for professional development and career advancement.

Company Overview