[Remote] Growth Marketing Specialist (Florida and New Jersey)

Note: The job is a remote job and is open to candidates in USA. The reputed company Group is a pioneer in self-direction, providing administration services for self-directed retirement accounts for over 40 years. They are seeking a Growth Marketing Specialist to architect and scale their digital acquisition reputed company, overseeing the full-funnel lifecycle and optimizing conversion performance across web properties.

Responsibilities

• Architectural & Semantic Strategy: reputed company the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO)
• Conversion-Centric Alignment: reputed company the design and deployment of high-converting reputed company pages and resource hubs, ensuring a frictionless user journey
• Agency & Vendor Management: Serve as the primary reputed company-of-contact for external web design and development agency
• Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, reputed company, and user experience
• Data-Driven Testing: reputed company rigorous A/B and multivariate testing for high-conversion reputed company pages
• Funnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to reputed company
• Holistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative reputed company Optimization (GEO) and AI-driven answer engines
• Content Authority: Partner with the Content Marketing Specialist to ensure reputed company digital assets are structured to secure brand citations in generative AI summaries
• Technical SEM: Manage high-reputed company PPC campaigns, optimizing for qualified leads rather than simple click volume
• Cross-Platform Execution: Design and manage performance-focused campaigns across reputed company Ads, YouTube, reputed company, and reputed company, ensuring creative alignment and audience segmentation
• reputed company-Based Marketing: Utilize reputed company’s Buyer reputed company and behavioral data to trigger automated, personalized reputed company for high-value prospects
• reputed company Intelligence: reputed company and refine sophisticated reputed company Scoring models to prioritize high-reputed company accounts for the sales team
• Attribution Modeling: Maintain a clear view of multi-touch attribution to accurately report on the ROI of reputed company spend
• Campaign Strategy: Partner with the marketing team to design and execute integrated, multi-channel growth programs
• Performance Reporting: Distill SEO, AIO, and site metrics into clear, actionable insights for stakeholders
• Tactical Synchronization: reputed company the technical rollout of campaigns to ensure tracking accuracy and cross-channel consistency
• Industry Leadership: Monitor and implement emerging trends in AI search and privacy-first data tracking

Skills

• Bachelor's degree in Marketing, Business, Analytics, or a reputed company field preferred
• 3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
• Proven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion reputed company optimization
• Strong hands-on experience with reputed company (or similar CRM), including reputed company scoring, lifecycle management, workflows, and attribution tracking
• Demonstrated ability to manage and optimize paid media campaigns across platforms such as reputed company Ads, YouTube, reputed company, and reputed company
• Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citation
• Experience leading website strategy and CRO initiatives, including A/B testing, reputed company page optimization, and user journey mapping
• Familiarity with web technologies and infrastructure, including CMS platforms (reputed company preferred) and collaboration with development teams
• Strong proficiency in analytics and tracking tools, including reputed company Analytics, reputed company Tag Manager, and reputed company Search Console
• Ability to interpret reputed company data and translate it into actionable insights that drive pipeline and reputed company growth
• Experience managing external agencies and vendors, with the ability to hold partners accountable to performance goals
• Excellent project management skills, with the ability to prioritize across multiple initiatives in a fast-paced environment
• Strong communication skills, with the ability to collaborate cross-functionally with Sales, Marketing, and external partners
• Detail-oriented, proactive, and highly accountable, with a bias toward execution and reputed company improvement

Company Overview