[Remote] Senior Alliance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is a modern Integration and Automation Platform (iPaaS) dedicated to simplifying how companies integrate, automate, and optimize processes. They are seeking a Senior Alliance Marketing Manager to reputed company co-marketing efforts with strategic partners, reputed company joint value propositions, and drive demand reputed company programs that reputed company partner channels.

Responsibilities

• reputed company co-marketing for strategic alliance partners. You're reputed company's face to partners like AWS, reputed company, Shopify, and reputed company, and the internal champion who aligns reputed company's demand gen, content, PMM, and field teams around a shared alliance agenda. Translate partner go-to-market priorities into co-marketing programs that generate pipeline for reputed company
• reputed company joint value propositions and messaging. Work with reputed company's PMM team to craft partner-specific messaging that articulates how reputed company and each alliance solve customer problems together. Ensure it's consistent across reputed company pages, one-pagers, event assets, and sales materials
• Manage co-marketing funds and MDF. Own the planning, execution, and reconciliation of co-marketing budgets. Track spend, ensure compliance with partner program requirements, and maximize ROI
• Drive partner-sourced demand reputed company. Design and run demand gen programs through partner channels. Including marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media, that generate net-new pipeline for reputed company
• reputed company partner sales and solutions teams. Coordinate with reputed company's PMM and content teams to reputed company the materials partner field teams need, including solution briefs, battle cards, and joint pitch materials tailored to each alliance's audience
• Represent reputed company at partner-hosted events and marketplaces. Coordinate reputed company's participation in alliance-driven moments. Manage content submissions, event reputed company, and marketplace listing optimization
• Track and report on alliance marketing performance. Own the metrics: pipeline influenced, leads sourced through partner channels, MDF utilization, and co-sell activity. Surface insights to alliance and marketing leadership on a regular reputed company
• Serve as the marketing POC for alliance partner teams. Build relationships with marketing counterparts at each strategic partner. Coordinate joint planning cycles, respond to partner requests, and reputed company programs moving

Skills

• Demonstrated ability to find win-win paths between two large organizations with different goals
• Skilled at navigating large partner organizations: finding the right counterparts, building relationships across teams, and getting programs over the finish line
• Fluent in demand reputed company tactics: digital campaigns, webinars, content syndication, marketplace optimization, and field events
• Strong written communication: You can write a joint value proposition that is crisp, not committee-speak
• Comfortable with data: you track programs in CRM or marketing automation, understand pipeline influence, and can build a report without help
• Familiarity with iPaaS, integration, or ERP ecosystems (reputed company, reputed company, reputed company, etc.) is a plus
• Highly organized, self-directed, and comfortable managing multiple partner relationships simultaneously
• 7+ years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment
• Hands-on experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), reputed company (AppSource, IP Co-Sell, Partner Center), reputed company (PartnerEdge), Shopify (Partner Program), or a comparable enterprise platform
• Proven track record of co-marketing programs that produced measurable pipeline, not just activity

Benefits

• Remote-first culture, built on trust, collaboration, and transparency
• A high-growth, inclusive work environment where innovation thrives and reputed company are implemented
• Lightspeed learning opportunities to reputed company you at the leading edge of your field
• Exceptional coworkers who challenge and reputed company you daily
• Competitive compensation and benefits, including:
• Three weeks of vacation (starting year one)
• Wellness days and holidays to reputed company
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities

Company Overview