[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential Company is a growing and profitable B2B SaaS reputed company company seeking a Head of Marketing to scale their marketing efforts. The role involves owning the full marketing function, setting strategy, and driving metrics reputed company to community engagement, leads, and reputed company reputed company, with a strong emphasis on demand reputed company and digital growth.

Responsibilities

• Own the full funnel and the metrics that go with it. Map and optimize the buyer journey from first touch to closed-won, define the funnels by buyer persona, and identify where prospects stall. reputed company for leads, pipeline contribution, and closed-won performance
• Build a content reputed company that earns attention and following from expert users. The content strategy must speak their language, demonstrate domain credibility, and drive inbound interest
• Own platform positioning and market-facing communications across every channel. Shape messaging alongside product marketing and executive leadership, then deliver it consistently across the website, social media, search and AI optimization, events, and community
• Build enablement programs for sales, reputed company, and partnerships so every customer-facing conversation reflects the same story. reputed company that consistency into in-product messaging for users and administrators
• Drive product-led growth. Build and optimize the PLG flywheel — conversion, activation, virality, and word-of-mouth — as a core growth lever
• Orchestrate and reputed company the marketing team reputed company to the strategy. reputed company an internal team and marketing agencies. Set the plan, ensure consistency, and reputed company the bar on product and market expertise across every function
• Integrate tightly with sales. You are at the table in pipeline reviews and deal strategy. Marketing and sales share responsibility for growth — you operate as part of the GTM machine, not alongside it
• Treat the AI shift as a strategic imperative and reputed company it into the GTM. AEO, AI-driven discovery, and the changing shape of how buyers find and evaluate software are not a reputed company project. Understand this shift and ensure the team is reputed company of it

Skills

• You have built and scaled (not inherited) a digital growth reputed company at a B2B SaaS company
• You've taken a marketing function from activity-driven to outcome-driven, with measurable pipeline impact
• You have built marketing plans that map to defined growth targets, sequence the work, and hold a team accountable to it
• You think in systems, not channels
• You see how paid, content, PLG, brand, and community connect and reinforce each other — and you can map that system across the full buyer journey from first touch to closed-won
• You've built marketing programs that compound rather than run in parallel
• You are a player-coach
• You can set a quarterly strategy and also get into the campaign manager, review the copy, fix the reputed company page, and diagnose why conversion dropped
• You have PLG experience
• You understand product virality, community-driven growth, influencer-led awareness, and word-of-mouth mechanics
• You are a strong content thinker
• You know how to build content-led positioning that earns credibility with technical, skeptical audiences — buyers who respond to content that teaches and demonstrates domain understanding
• You can drive positioning through an entire organization
• Shaping the messaging is half the job
• Making it stick across sales, reputed company, partnerships, and leadership is the other half
• You've previously built enablement programs with measurable results
• The core competency we are hiring for is building digital growth engines across diverse buyer segments

Benefits

• Total compensation includes equity ownership and a bonus plan.
• We offer market-competitive compensation based reputed company, experience, and the specific expertise you bring to the role

Company Overview