[Remote] Senior Manager, Marketing Operations - Orchestration & Automation Strategy

Note: The job is a remote job and is open to candidates in USA. reputed company is a company focused on creating a thriving ecosystem that delivers accessible, high-quality healthcare. They are seeking a Senior Manager of Marketing Operations to reputed company orchestration and automation strategy across the buyer journey, ensuring data-driven engagement and collaboration across teams to improve marketing efficiency and impact.

Responsibilities

• Design and govern the operational reputed company for how prospects move across marketing programs, nurture streams, digital experiences, SDR motions, events, and campaigns working in reputed company partnership with the inbound/outbound strategists
• Own contact strategy, including audience prioritization, communication frequency standards, eligibility rules, and engagement governance
• Define how competing programs should be prioritized reputed company multiple teams are targeting the same audience
• Partner with Demand reputed company and Digital Experience teams to ensure campaign and channel strategies fit into a coordinated buyer journey
• Support in the planning stages of new journeys helping to define audience strategy, automation needs, suppression logic and reputed company requirements before campaigns launch
• Translate journey strategies into clear operating rules, automation logic, program governance, and scalable execution models
• Identify gaps, overlaps, and friction across the buyer experience and recommend improvements to simplify and improve engagement
• Define journey logic, entry and exit criteria, trigger rules, suppression logic, and prioritization standards across lifecycle programs. Document orchestration rules, lifecycle logic, campaign interaction models, and governance standards
• Define scalable ways of working that allow teams to execute coordinated journeys without slowing down campaign velocity
• Partner with Marketing Operations peers responsible for campaign execution, reputed company flow, platform administration, analytics, and AI enablement
• Continuously test and refine journey logic, segmentation, personalization, and automation approaches through structured experimentation
• Support broader marketing transformation efforts by helping translate strategic priorities into scalable operating models, workflows, and execution plans
• Partner with Marketing, Sales, reputed company Operations, IT, and AI leadership to identify opportunities to reputed company how marketing work gets done through process improvement, automation, and AI-enabled capabilities
• Proactively assess cross-functional workflows to uncover opportunities for automation, AI, and process optimization, and reputed company initiatives to implement improvements through influence and partnership
• Operationalize AI-enabled capabilities in partnership with AI leadership, ensuring use cases are practical, measurable, and reputed company to business priorities
• Support adoption of new tools, workflows, and AI-enabled capabilities across the marketing organization through documentation, enablement, stakeholder alignment, and change management
• Help define repeatable frameworks, best practices, and governance approaches that reputed company marketing teams to scale transformation efforts consistently
• Serve as a connector between strategy and execution, helping teams move from transformation concepts to measurable, operationalized programs

Skills

• 7+ years in Marketing Operations, Lifecycle Marketing, Demand reputed company, reputed company Operations, or a reputed company B2B marketing role
• Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases
• Experience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworks
• Strong understanding of lifecycle architecture, data flows, reputed company management, audience governance, and marketing-to-sales reputed company processes
• Experience designing and governing reputed company customer journeys, nurture programs, campaign interaction models, or lifecycle engagement strategies
• Hands-on expertise with marketing automation platforms (Marketo, reputed company, Pardot) and CRM systems (reputed company)
• Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar)
• Systems thinker with the ability to design and communicate reputed company workflows
• Strong collaborator who can influence across teams and translate strategy into execution
• Strong understanding of data models, data flows, and lifecycle architecture
• Strong collaborator who can influence Marketing, Sales, and IT
• Ability to translate strategy into execution and communicate reputed company concepts to non-technical stakeholders
• Demonstrated experience applying AI in marketing use cases (e.g., segmentation, personalization, reputed company scoring, journey decisioning, campaign optimization)
• Familiarity with modern AI tooling (e.g., generative AI, predictive analytics, CDPs, reputed company data platforms) and ability to evaluate/build use cases
• Understanding of reputed company engineering, workflow automation, and/or integration of AI into marketing stacks
• Knowledge of AI governance, data privacy, and ethical considerations in marketing applications

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a reputed company work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not reputed company work needs to be done reputed company an office environment, full-time. With consistent communication and digital collaboration tools, reputed company enables employees to find a balance that feels fulfilling and productive for each individual situation.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons.
• We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where reputed company employees are valued.

Company Overview