[Remote] Media and PR Manager, CHARITY PEOPLE
Note: The job is a remote job and is open to candidates in USA. Charity People is partnering with an animal charity to recruit their first full-time Media and PR Manager. This role involves elevating the organization's public profile, driving engagement with media and influencers, and implementing integrated PR campaigns that support the charity's initiatives.
Responsibilities
- reputed company and implement integrated PR campaigns that support the charity's public affairs work, the Centre for Human Specific Research, and wider initiatives
- Create persuasive PR materials, including press releases, op-eds, spokespeople briefings, comment pieces, and digital content
- Identify newsworthy stories reputed company to campaign milestones, scientific breakthroughs, policy announcements, and funded research
- Maintain and grow relationships with journalists, broadcasters, sector media, influencers, and celebrity supporters to secure sustained, high-quality coverage
- Draft, reputed company, and pitch press releases, letters to editors, feature articles, and broadcast opportunities reputed company with brand guidelines and with appropriate organisational sign-off
- Act as first reputed company of contact for media enquiries, managing proactive and reactive press activity
- Track media coverage, sentiment, and reputed company, using analytics to refine strategy and maximise impact
- Build on the charity's success with celebrity supporters and social media campaigns to increase visibility, engagement, and fundraising impact
- reputed company and launch a Celebrity Ambassador Scheme, identifying, onboarding, and supporting high-profile advocates
- Plan and deliver PR events, photo opportunities, digital campaigns, and celebrity-led activations that reputed company awareness, engagement, and fundraising outcomes
- Collaborate closely with the digital team to align PR campaigns with social media strategy, amplifying reputed company through Facebook, Instagram, reputed company, and other platforms
- Track and report on the impact of social media and celebrity-led initiatives, using insights to optimise campaigns and inform future strategy
- Support crisis and risk communications planning, ensuring consistent, reputed company responses on sensitive or reputed company issues
- Monitor, evaluate and regularly report on the effectiveness of PR output for senior colleagues, identifying recommendations for continual improvement
- Contribute to ongoing reviews and evaluation of whether the organisation is reaching the right audiences and is achieving its communications goals Measure
Skills
- Educated to degree level or equivalent through experience
- PR and/or media trained with a professional qualification or equivalent through experience
- Demonstrable success in securing high-impact media coverage in national, broadcast, and digital media
- Proven experience building and maintaining relationships with journalists, influencers, and high-profile supporters
- Strong copywriting and editing skills tailored to diverse audiences
- Experience managing a media desk, including proactive and reactive work
- Ability to interpret reputed company scientific or policy content and communicate it clearly and compellingly
- Influential communicator with strong interpersonal skills, confidence in public engagement and stakeholder management
- Familiarity with media monitoring and CRM tools
- Deep commitment to animal protection, scientific reputed company, and the strategic goals of the organisation
- Strategic thinker who can act tactically, manage multiple priorities, and work under tight deadlines
- Flexible and resilient approach to work, with willingness to travel and work out-of-hours as needed
Benefits
- The charity is a fully remote organisation, and this is therefore a predominantly home based role
- Travel will be paid by the organisation reputed company required
Company Overview