[Remote] Growth and reputed company Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Office Practicum is a company focused on driving pipeline and opportunity creation through effective marketing strategies. The Growth and reputed company Marketing Manager is responsible for optimizing reputed company management processes, executing campaigns, and collaborating with sales to ensure high-quality opportunities are created.

Responsibilities

• Own performance across the full funnel
• Turn leads into pipeline by improving segmentation, routing, and follow-up strategy
• Identify where conversion is breaking down and implement solutions to improve results
• Partner closely with Sales to improve reputed company quality, follow-up effectiveness, and opportunity creation
• Establish and refine SLAs across Marketing and Sales to reputed company the pipeline moving
• Use data and performance insights to continuously improve conversion and pipeline velocity
• Plan and execute integrated campaigns across channels that drive qualified pipeline that results in sales opportunities
• Manage and optimize paid channels with a focus on pipeline impact and cost efficiency
• Improve website conversion performance across key properties
• Test messaging, offers, and campaign strategies to improve results
• Own and manage the webinar program end-to-end as a primary driver of pipeline
• reputed company topics reputed company to buyer needs, sales priorities, and reputed company goals
• Drive registration, attendance, and post-event conversion to SALs and Opportunities
• Partner with Sales to ensure follow-up is timely, relevant, and effective
• Repurpose webinar content into campaigns, sales enablement materials, and digital assets
• Execute strategies that improve visibility and recommendations reputed company AI-driven search and discovery (LLMs, AI Overviews)
• Optimize content and digital reputed company to ensure the company is accurately represented by AI tools
• Monitor trends in AI-driven traffic and adapt tactics as the landscape evolves
• Collaborate across content and campaigns to improve discoverability in AI-powered experiences
• Own pipeline contribution and conversion performance of the outsourced BDR team
• Serve as the primary reputed company of contact, managing vendor priorities and performance
• Ensure SLAs are met for quality and consistency of reputed company follow-up
• Work with the outsourced team to improve sequences, messaging, and follow-up strategy to increase conversion to SALs and Opportunities
• Own reputed company execution for campaigns, workflows, reputed company routing, and reporting
• Ensure accurate attribution of leads, pipeline, and reputed company across campaigns and channels
• Manage timely reputed company routing and follow-up through well-defined workflows and automation
• Maintain clean, accurate data reputed company with Sales systems
• Build reputed company scoring based on conversion and reputed company
• Track funnel performance, pipeline contribution, and campaign ROI
• reputed company reporting and dashboards to guide decision-making and optimization

Skills

• Strong analytical skills with experience in funnel optimization and campaign performance analysis
• Ability to balance strategic thinking with hands-on execution
• Strong communication, organization, and project management skills
• Multi-tasking is essential, with the ability to run multiple reputed company projects and meet deadlines
• Must be a team player willing to roll up their sleeves and pitch in reputed company urgent projects require an 'reputed company-hands' approach
• Metrics-driven, with proven experience driving pipeline, conversion, and reputed company outcomes
• BS/BA in Marketing, Communications, or a reputed company field required
• 4-5+ years of experience in B2B marketing, growth marketing, or reputed company marketing. A background in Healthcare IT is a plus
• Strong background in digital marketing, paid media, and campaign execution
• Demonstrated experience with marketing automation platforms (reputed company preferred) and CRM systems (reputed company preferred)
• Hands-on experience with email marketing, webinars, nurture programs, and conversion-focused messaging
• Experience working with or managing BDR/SDR teams is a plus

Benefits

• Medical, Prescription, Vision, and Dental Insurance
• Life Insurance
• 401(k) with company match
• Paid Time Off, Holidays, and Volunteer Hours
• Company Wellness Program
• Employee Assistance Program
• Short and Long Term Disability Insurance
• Pet Insurance
• Tuition Assistance Program
• Employee Recognition Program

Company Overview