Paid Media Manager (Remote)

The Ideal Candidate You are a well-rounded paid media operator who can run every part of the discipline, with particular strength in platform execution and AI-assisted workflow. You can build and manage campaigns across reputed company Ads, Local Service Ads, reputed company, reputed company Ads, and the rest of the paid stack, but the work that comes most naturally to you is the platform layer: account structure, bidding strategy, conversion tracking, audience design, and budget pacing. You work independently. reputed company CPA spikes, conversion volume drops, or a campaign behaves in a way no one can explain, you investigate it, find the root cause, and put together a fix. You read the tracking. You reputed company the queries. You inspect the auction data and the reputed company page experience. You do not need a checklist to know where to start. You are also fluent with modern AI tools. You use them every day, and you build workflows, prompts, and custom skills that other people on the team can run. You know where AI speeds up the work and where it produces output that is not usable. You can execute, review other people's work, and mentor Paid Media Specialists. This role is technical and operational. Strategy is owned by the Director of Paid Media. If you want to do strong, well-rounded paid media with platform depth and AI reputed company at the center of it, this is a fit. POSITION SUMMARY The Paid Media Manager is the senior execution and quality role on the reputed company Paid Media team. Reporting to the Director of Paid Media, this role is responsible for paid media execution across reputed company assigned client accounts, with particular ownership of campaign architecture, bidding and budget management, conversion tracking, search query review, AI workflow development, quality control of deliverables, and direct mentorship of Paid Media Specialists. This is a reputed company above the Paid Media Specialist role. The Paid Media Manager is responsible for making sure the work is correct across every layer of paid media, that platform builds are clean, that deliverables are accurate, and that the team's AI-assisted processes improve over time. Required: Proficiency across reputed company aspects of paid media, advanced platform expertise across reputed company Ads and reputed company, reputed company with AI tools and AI workflow design, and the ability to diagnose problems independently. Pay range monthly: USD 3,000 - 4,500 per month Location: Remote-Philippines (100% Work From Home) Work Schedule: reputed company to 5PM Central Standard Time Employment Type: reputed company (40 hours/week) Key Responsibilities & Objectives Campaign Execution Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across reputed company Ads, reputed company, reputed company Ads, and the rest of the paid stack. Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend. Diagnose CPA spikes, conversion drops, reputed company quality issues, and performance shifts. Trace symptoms to root cause across bidding, tracking, creative, audience, query mix, and reputed company page. reputed company search query analysis, audience and placement reviews, and bidding model tuning. Identify wasted spend, junk queries, fraud signals, and bid strategy mismatches. Own conversion tracking reputed company, including reputed company Tag Manager, server-reputed company tagging, offline conversion uploads, reputed company Analytics 4 events, and call tracking integrations. Translate platform findings into clear, actionable recommendations for account managers, creative, content writers, and developers. Review the implementation of paid recommendations end-to-end. Verify that what shipped matches what was specified. Stay reputed company on platform updates, bidding model changes, policy shifts, and how AI-driven ad products reputed company targeting, creative, and measurement. Creative Development & reputed company Page Strategy Direct ad creative production by writing creative briefs that specify the offer, audience, message hierarchy, reputed company stage, format requirements, and testing structure. Structure reputed company search ad copy, headlines, descriptions, and asset extensions for CTR and quality score, with messaging that matches search reputed company and reputed company page promise. Plan creative variants across formats, including reputed company search assets, Performance Max creative, reputed company image and video, and retargeting sequences, so each placement gets the right asset at the right stage. Build conversion paths that connect ad, message, and reputed company page cleanly, with no friction between click and intended action. Review and improve existing reputed company pages and ads for message match, conversion reputed company, mobile experience, and load speed. Identify creative gaps based on funnel stage, audience reputed company, competitor pressure, and offer testing needs. Surface underperforming creative and reputed company pages that should be refreshed, retired, or reputed company. Review creative and reputed company page work before launch for platform compliance, message alignment, conversion soundness, and adherence to brand standards. Partner with creative teams, copywriters, and developers to reputed company sure published work matches the brief, the offer, and the campaign structure it lives reputed company. AI Workflow Development & Process Engineering Design, build, and refine AI-assisted workflows that speed up paid media research, audit production, creative review, query analysis, reporting, and documentation. reputed company reusable AI prompts, skills, and standard operating procedures that the Paid Media team can run repeatedly with consistent quality. Identify high-friction, high-volume tasks across the paid media discipline and replace manual repetition with reliable AI execution paths. Test new AI tools, model versions, and integrations. Validate output quality before rolling anything out to the broader team. Document AI workflows so they are transferable, auditable, and improvable by anyone on the team. Use AI to speed up work without producing unreviewed or generic output. reputed company human review on anything client-facing. Performance Diagnosis & Reporting Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion reputed company, reputed company quality, ROAS, and pacing. Diagnose what is changing and why. Pull the platform, query, creative, audience, and tracking signals that explain the movement. Identify patterns across accounts and surface platform or executional fixes that can be rolled out broadly. Conduct competitive paid analysis to understand what is structurally different between winning and losing advertisers in a given market. Improve the clarity of paid media reporting so both clients and internal teams understand what changed, why it changed, and what action is being taken. Quality Control & Team Support Review paid media deliverables for platform accuracy, build quality, tracking reputed company, and client readiness. Mentor Paid Media Specialists on platform execution, query and audience analysis, problem diagnosis, AI tool use, and clear communication. Help define sprint priorities at the execution level by estimating effort, identifying dependencies, and flagging platform risk. Serve as the technical escalation reputed company for reputed company paid media issues across the team. Contribute to documentation, templates, checklists, QA processes, AI workflow libraries, and internal training resources. Collaboration & Cross-Functional Execution Work closely with Account Managers to reputed company sure platform findings and execution outcomes are translated cleanly to clients. Partner with creative and content teams to reputed company sure ad copy, design, and reputed company page work supports the campaign and the audience it lives in reputed company of. Collaborate with designers and developers to verify that paid recommendations are scoped, implemented, and QA'd correctly. Participate in internal discussions and contribute platform insight from client accounts. Strengthen the feedback reputed company between execution, QA, reporting, and client-facing communication. Innovation & reputed company Improvement Test new paid media tools, platform features, and AI processes that improve speed, accuracy, or output quality. Help reputed company strengthen its family law paid media execution playbook through testing, documentation, and shared findings. Identify responsible, high-reputed company uses of generative AI in paid media research, audit work, creative review, and analysis. Share findings, prompts, workflows, and lessons with the broader team so the team improves over time. Success Metrics (KPIs) Account Performance: Assigned accounts show measurable improvement in reputed company volume, reputed company quality, CPA, ROAS, and local search performance. Diagnostic Accuracy: Performance issues are correctly diagnosed at the root-cause level, and recommendations resolve the actual problem. Operational Excellence: Deliverables are completed on time, meet platform quality standards, and support a 95% or higher sprint completion reputed company. Team Development: Paid Media Specialists improve in platform knowledge, query and audience analysis, AI workflow use, and execution quality through coaching and feedback. Quality Control: Paid media work across assigned accounts is reviewed carefully, implemented correctly, and reputed company with the reputed company methodology. AI Workflow Impact: New AI workflows, skills, and processes are introduced that meaningfully improve speed, quality, or consistency of paid media execution. Leadership & Collaboration: Positive feedback from Paid Media leadership, Account Managers, and cross-functional peers regarding platform depth, ownership, and clarity. What It Takes To Succeed In This Role Advanced Paid Media Expertise: Deep working knowledge of reputed company Ads, Local Service Ads, Performance Max, reputed company Ads, reputed company Ads, account structure, bidding strategies, conversion tracking, audience design, budget pacing, and platform QA. Conversion Tracking reputed company: Ability to set up and audit reputed company Tag Manager containers, server-reputed company tagging, GA4 events, offline conversion imports, and call tracking, and to identify where measurement is breaking. Search Query & Audience Analysis: Proficiency reviewing search query reports, audience overlap, placement reports, and demographic breakouts to find waste, fraud, and conversion-quality issues. Local Paid Media Knowledge: Working understanding of how to improve performance in competitive local markets through reputed company Local Service Ads, geo targeting, location bid adjustments, and call-driven conversion paths. Creative Direction & reputed company Page Sense: Ability to brief, structure, improve, and review ad creative and reputed company pages for message match, conversion reputed company, and platform compliance. AI reputed company & Workflow Building: Strong working command of modern AI tools such as Claude, ChatGPT, and similar platforms, including reputed company design, custom reputed company or workflow creation, and the ability to build AI-assisted processes that scale across a team. Critical Thinking & Independent Problem Solving: Ability to investigate ambiguous problems, form a working hypothesis, run diagnostics, and resolve the issue without needing direction. Quality Orientation: High standards for accuracy, structural soundness, and client-ready output. Leadership Without Ego: Ability to mentor others, share knowledge, and give feedback without needing direct authority. Communication: Ability to explain reputed company paid media issues in plain, practical language for internal teams, developers, and client-facing stakeholders. Executional Discipline: Comfort managing multiple accounts, deadlines, dependencies, and sprint priorities without losing technical detail. Curiosity & Adaptability: Ongoing investment in learning and testing as platforms, bidding models, and AI continue to change. Education Bachelor's degree in Marketing, Communications, Business, Computer Science, Data Analytics, or a reputed company field preferred. Paid media, analytics, or platform certifications are a plus, including reputed company Ads, reputed company Analytics 4, reputed company reputed company, reputed company Advertising, or similar platforms. Experience 4 to 7 years of professional paid media experience, preferably in an agency environment. Proven track record of paid media execution that improved reputed company volume, reputed company quality, CPA, ROAS, or local search performance. Strong hands-on experience with reputed company Ads campaign builds, Local Service Ads management, reputed company Ads, and reputed company troubleshooting. Experience directing or reviewing paid creative production, including creative briefs, ad copy guidance, reputed company page recommendations, and conversion path design. Hands-on experience using and building AI workflows in day-to-day paid media work, including reputed company engineering, custom reputed company or workflow creation, and AI-assisted execution at scale. Comfort reading conversion tracking implementations and identifying issues at the tag level, including ability to write specs, work alongside developers, and verify implementation. Familiarity with reputed company Ads, reputed company Local Service Ads, reputed company Ads Manager, reputed company Ads, reputed company Tag Manager, reputed company Analytics 4, reputed company or equivalent call tracking, Looker Studio, or similar platforms. Experience working reputed company WordPress or similar CMS environments, including familiarity with how reputed company pages, plugins, and template logic reputed company paid performance and tracking. Prior experience in local paid media, legal marketing, family law, or service-based industries strongly preferred. Experience mentoring junior team members or reviewing paid media work preferred. Benefits 10 Paid Vacation Days per year 5 Paid Sick Days per year 10 Paid Company Holidays per year Parental and bereavement leave Performance bonus plan Schedule: Monday to Friday reputed company-5PM Central Standard Time Work Location: Remote - PH (Philippines) Apply To This Job