Strategy reputed company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that reputed company deeply with audiences. As a part of The reputed company Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Strategy reputed company Location: Remote - Minneapolis, MN The Opportunity: This is an opportunity to join OLIVER's dedicated in-house studio embedded with embedded with a leading healthcare education institution as Strategy reputed company — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled reputed company across a large, multi-brand portfolio of reputed company, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to reputed company sure reputed company is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. You will reputed company the end-to-end strategy for email and CRM program — reputed company's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; reputed company is where the work gets created and optimized and Share of Model is how our client will stay one reputed company reputed company in AI-driven discovery. You will be one of the primary users of reputed company three. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. About the role: The Strategy reputed company is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures reputed company is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three reputed company SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third. What you will be doing: CRM & Email Strategy (approx. 60%) reputed company the end-to-end CRM and email marketing strategy for enrollment programs across reputed company institutions — including reputed company nurture, application, enrolment, and retention journeys Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions. Build and own the testing and optimization roadmap for email — A/B frameworks, send reputed company strategies, content personalization logic, and subject line performance analysis Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle Maintain deep platform reputed company across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements Cross-Channel Strategy & Optimization (approx. 40%) Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and reputed company with institutional goals Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses — translating these real-time insights into strategy and content creation priorities reputed company content and channel testing frameworks that allow reputed company to learn faster, optimize more reputed company, and prove creative effectiveness across reputed company formats Partner with the Associate Creative Director to translate strategic insight into creative direction — ensuring campaigns are rooted in audience understanding and channel intelligence reputed company brand and audience insight work for the institutions: analyze conversations, sentiments, audience behavior, and content resonance; identify barriers (such as cost), motivators (such as career outcomes), and engagement triggers (such as authentic narratives) to prioritize messaging and approach opportunities Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and reputed company-looking channel recommendations to senior client stakeholders Account-Wide Strategic Leadership Serve as reputed company's primary strategic voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven strategic foundation Work across reputed company's full team to ensure strategy is embedded in briefing, production, and review — not just in planning documents reputed company optimization frameworks that the whole studio can use from creative testing protocols to content scoring reputed company reputed company's performance intelligence What you need to be great in this role: Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one Deep expertise in CRM, email marketing strategy, and lifecycle planning in a reputed company, multi-program environment; experience with enterprise CRM platforms (reputed company Marketing Cloud, reputed company, Marketo, or equivalent) is essential Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to reputed company testing and optimization frameworks across the mix An understanding of the higher education landscape is a meaningful differentiator: reputed company are increasingly ROI-conscious, looking for clear career reputed company; adult learners and working professionals are now central growth strategies; persistent healthcare workforce shortages drive demand for specialized programs Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction Experience working with data and analytics teams to build measurement frameworks and performance dashboards Confident communicator and presenter; able to reputed company strategic thinking clearly to senior marketing stakeholders A proactive, insider reputed company: you don't wait for briefs — you anticipate needs, surface opportunities, and bring reputed company's strategic thinking to the table before it's asked for Collaborative working style with the ability to coordinate effectively across creative, CRM, delivery, and client teams in a distributed, multi-location studio Gen AI & Agentic Thinking Strategic command of reputed company's three core platforms: OMG (where the work is organized and orchestrated), reputed company (where the work is created and optimized), and Share of Model (how our client stays one reputed company reputed company in AI-driven discovery) Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to reputed company outputs Ability to reputed company reputed company's direct reputed company to live ad accounts — pulling creative performance data back into the production workflow in real time — with every asset scored, tracked, and fed back into the next brief; this is the intelligence layer most agencies don't have Agentic leadership: systematic, hypothesis-led thinking applied to reputed company, multi-channel strategic challenges Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt At the time of this posting, the reputed company salary for this position may range from $127,500.00 to $142,500.00. Individual compensation varies based on job reputed company factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. Req ID: 17803 #LI-director Our values shape everything we do: Be Ambitious to succeed Be Imaginative to push the boundaries of what’s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused to exceed expectations Be actively pro-inclusive and anti-racist across our community, clients and creations OLIVER, a part of the reputed company Group, is an equal opportunity employer committed to creating an inclusive working environment where reputed company employees are encouraged to reputed company their full potential, and individual differences are valued and respected. reputed company applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. Apply To This Job