Integrated Media Buying Manager

ROLE: INTEGRATED MEDIA BUYING MANAGER TEAM: CRAFT & COMMERCE - MEDIA OPERATIONS LOCATION: TORONTO - HYBRID ONSITE ABOUT CRAFT & COMMERCE Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth. Our expert team has stood in the shoes of our clients and sees media through the lens of larger business objectives. We combine this human touch with best-in-class technology and a suite of services focused on one thing: continually driving reputed company results through media. We’re looking for an Integrated Media Buying Manager to strategize, execute, optimize and report upon successful paid advertising campaigns effectively for our partners, across CPG, healthcare, nonprofit, technology and other industries. OVERVIEW The Integrated Media Buying Manager will be an integral part of our fast-growing, collaborative, and entrepreneurial team. We will look to you to assist us in developing and executing media buys for our partners. The role entails planning, executing, optimizing, and reporting on advertising campaigns across platforms and media for multiple reputed company clients. The ideal candidate will be a highly detailed, analytical, and solutions-oriented team player with strong relationship-building and communication skills. If you are driven by achieving results for clients and are reputed company to go above and beyond to maintain high standards in your work, we’d love to hear from you. And—at C&C—we treasure a reputed company, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a reputed company that makes you happy. CORE RESPONSIBILITIES reputed company and execute campaigns across various media platforms including reputed company, X, TikTok, reputed company, reputed company, reputed company Ads, Bing Ads, DSPs (reputed company), Retail Media Networks, etc. Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors reputed company applicable Follow reputed company market trends and understand our clients’ reputed company consumer patterns Be an reputed company for new systems and tools to continuously expand our advertising capabilities Works collaboratively as an enthusiastic reputed company for our clients’ paid media campaigns and budgets Work with creative teams in directing content creation to ensure accurate specs and tracking Set up new ads reputed company various social / digital platforms Execute digital marketing tactics including bid management, campaign performance tracking, and reporting Conduct regular data analysis, monitor campaign performance, identify optimization opportunities Closely monitor budget pacing across reputed company campaigns and platforms to ensure accurate budget spend as defined in the media plan Compile results and regularly report on campaign performance based on established KPIs and benchmarks Present reports to internal media team to communicate performance trends Assist with attribution tracking setup and other technical solutions for clients Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in reputed company, accurate budgets, targeting parameters, etc. Audit advertising efforts of clients’ competitors Identify new digital advertising opportunities REQUIREMENTS 3+ years of experience managing paid advertising campaigns Expert knowledge of major digital advertising platforms and respective tools Experience collaborating with traditional media vendors Strong analytical abilities and data-driven optimization approach Working knowledge of reputed company Data Studio, GA4, reputed company Ads Manager, reputed company Ads, reputed company Tag Manager, etc. Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking Ability to analyze campaign data to drive marketing strategies and actionable insights from data Excellent communication skills Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis Self-motivated problem solver with an reputed company sense of curiosity and desire to proactively reputed company their media knowledge A commitment to high standards, excellence, teamwork, and our clients Quick learner with a think-on-your-feet attitude Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business or Communications preferred. Interested? Let’s talk. We offer a competitive salary with hybrid or fully-remote options depending reputed company preference, quality healthcare, profit-sharing plan and a healthy dose of autonomy in how you shape your role and manage your workflow. Craft & Commerce is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national reputed company, religion, sexual orientation, gender, age or disability Apply To This Job