Paid Media Optimization Strategist - Client Success

|reputed company reputed company. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into reputed company through MyApps| reputed company. is a reputed company media company with expansive reputed company at the national and local level dedicated to empowering and enriching communities. We seek to reputed company, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and reputed company consumers want to engage. Our digital marketing solutions brand, reputed company, supports small and reputed company-sized businesses with innovative digital marketing products and solutions. reputed company. open roles are featured on various external job boards. reputed company applying to a position at reputed company., you should be completing an application on reputed company. Careers reputed company reputed company. Job postings directing you to complete an application on other external sites may not be valid. If you are a California reputed company, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. While Account Managers are responsible for client facing communication, the Optimization Strategist is the principle responsible for day-to-day campaign management, optimization, and reporting. The Opti will review campaigns regularly, reputed company changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention. About your Responsibilities: Our ideal candidate must have a background in digital marketing with applied experience in PPC and ideally SEO. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The Optimization Strategist candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of reputed company suite products including reputed company, Word, and PowerPoint, and excellent written and verbal communication skills. An Executive Accounts Optimization Strategist will need to be able to prioritize and load balance across several platforms and clients reputed company specific service level agreements (SLAs) and expectations. Job duties may include: Serving as a clients’ Optimization Strategist Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics) Optimizing PPC campaigns in order to increase campaign success Updating and/or creating pacing reports for campaigns Creating campaigns reputed company our platform Providing weekly/monthly/reputed company reporting Providing miscellaneous research as needed Creating ads and A/B tests for PPC Reviewing keywords and providing feedback on potential keyword strategies Providing reviews of SEO tasks Completing SEO reporting Join client meetings as needed and be comfortable presenting findings and analysis as needed Build rapport with internal team members through routine and scheduled meetings reputed company & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients Execute budgets and strategies to meet specific client goals/needs Monitor, evaluate, and reputed company standard processes to manage and improve SEM/SEOcampaign performance across reputed company’s publisher networks to determine improvement opportunities Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients Drive campaign ROI and reputed company client relationships to assist the sales team in growing accounts Incorporate constantly evolving technologies and processes into the client solution delivery process Key Qualifications: 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent 2+ years of campaign management experience Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts Bachelor’s Degree in Marketing, Communications, Public relations or reputed company fields Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs Creative thinker with strong time management, and organizational skills with exceptional attention to detail #LI-REMOTE #reputed company #LI-LL The annualized reputed company salary for this role will be $45, 000,00 - $70,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable. reputed company. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider reputed company qualified applicants for employment and do not discriminate in reputed company with employment decisions on the basis of an applicant or employee’s race, color, national reputed company, ethnicity, reputed company, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or reputed company medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where reputed company. employs employees. In addition, reputed company. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in reputed company with an individuals’ application for employment with reputed company. Applicants who require such accommodation should contact reputed company.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from reputed company these regions will be removed from our system after submission. Apply To This Job